Search Results for: content strategy

4 Ways to Improve Your Content Strategy for the Web for Better Results

Published: 2013-12-19

Content Marketing Institute’s many contributors have offered a diverse range of ideas, tools, and guiding principles on how best to handle web content, including tips on how to achieve better conversions. Get 4 ways to improve your web content strategy for better results. Continue reading

3 Content Strategy Commandments for Google Hummingbird Success

Published: 2013-12-09

Wondering what Google’s latest algorithm update means for your business? The answer depends on what your current strategies and tactics are. In general, make sure you adopt these 3 content strategy commandments for Google Hummingbird success. Continue reading

Australian Marketers Raise the Stakes for Content Strategy and Creation: Research

Published: 2013-11-19

Find out how marketers at for-profit organizations in Australia are raising the bar for content strategy and creation, according to CMI’s annual content marketing surveys. The research shows that a majority of Australian companies are producing more content this year than last and more than half have a documented content strategy. Learn more. Continue reading

How Content Strategy and Content Marketing Are Separate But Connected

Published: 2013-10-16

Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there’s often significant overlap, but as we begin budgeting and planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively. Continue reading

How to Amplify Your Content Strategy with Social Media Advertising

Published: 2013-10-10

In a highly competitive content marketplace, relying on search and social isn’t enough. It may be time to take advantage of an updated version of a tried and true technique: advertising. Learn how to amplify your content strategy with social media advertising. Continue reading

11 Tips for Amping up Your Content Strategy with Killer Live Events

Published: 2013-09-07

With Content Marketing World just days away, live events are obviously top of mind for CMI right now. But if your goal as a content marketer is to become the leading informational expert in your business niche, your efforts simply must include in-person events. Use these 11 tips to augment your content strategy with live events. Continue reading

When Your Web Content Strategy Can Benefit From Comics: 5 Factors

Published: 2013-08-29

Like infographics, comics and comic-like visual content have a lot of viral potential. Find out whether your web content strategy might benefit from the use of comics. Use these tips to avoid the most common pitfalls and make use of the format as effectively as possible. Continue reading

Where Does the Right Content Strategy Begin?

Published: 2013-08-02

There is no one-size-fits-all approach to content marketing. With so many options and choices, it can be difficult to get started. CMI asked several of this year’s Content Marketing World speakers about advising new clients. Find out what tactics the experts recommend for getting on track with the right content strategy. Continue reading

100+ Content Strategy Insights

Published: 2013-07-09

CMI’s Twitter chat series kicked off with CMI’s Joe Pulizzi and SAP’s Michael Brenner answering content marketers’ questions about how to build — and execute on — an effective content strategy. See what our experts had to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations. Continue reading

How Your Content Strategy Thrives When Marketing and IT Work Together

Published: 2013-05-22

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together. Continue reading