Search Results for: content strategy

How Content Strategy and Content Marketing Are Separate But Connected

Published: 2013-10-16

Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there’s often significant overlap, but as we begin budgeting and planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively. Continue reading

How to Amplify Your Content Strategy with Social Media Advertising

Published: 2013-10-10

In a highly competitive content marketplace, relying on search and social isn’t enough. It may be time to take advantage of an updated version of a tried and true technique: advertising. Learn how to amplify your content strategy with social media advertising. Continue reading

11 Tips for Amping up Your Content Strategy with Killer Live Events

Published: 2013-09-07

With Content Marketing World just days away, live events are obviously top of mind for CMI right now. But if your goal as a content marketer is to become the leading informational expert in your business niche, your efforts simply must include in-person events. Use these 11 tips to augment your content strategy with live events. Continue reading

When Your Web Content Strategy Can Benefit From Comics: 5 Factors

Published: 2013-08-29

Like infographics, comics and comic-like visual content have a lot of viral potential. Find out whether your web content strategy might benefit from the use of comics. Use these tips to avoid the most common pitfalls and make use of the format as effectively as possible. Continue reading

Where Does the Right Content Strategy Begin?

Published: 2013-08-02

There is no one-size-fits-all approach to content marketing. With so many options and choices, it can be difficult to get started. CMI asked several of this year’s Content Marketing World speakers about advising new clients. Find out what tactics the experts recommend for getting on track with the right content strategy. Continue reading

100+ Content Strategy Insights

Published: 2013-07-09

CMI’s Twitter chat series kicked off with CMI’s Joe Pulizzi and SAP’s Michael Brenner answering content marketers’ questions about how to build — and execute on — an effective content strategy. See what our experts had to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations. Continue reading

How Your Content Strategy Thrives When Marketing and IT Work Together

Published: 2013-05-22

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together. Continue reading

How to Execute Your Video Content Strategy in 8 Steps

Published: 2013-05-09

Find out how to execute a successful video content strategy. Use these 8 steps to maximize impact, measure results, and ultimately create sustainable campaigns that add long-term value to your organization. Continue reading

Adapt a Top-Tier Content Strategy and Make It Your Own: 3 Key Ideas

Published: 2013-04-11

When you feel like you’ve tried everything and are out of new ideas, it can be helpful to look to other companies’ marketing campaigns for inspiration. Use these 3 ideas to adapt a top-tier content strategy to fit your organization. Continue reading

Upgrade Your Content Strategy: 3 Brand Builders

Published: 2013-04-05

If you’re ready to upgrade your content strategy — or create one from scratch — use these 3 considerations to keep your business in line with content marketing best practices. Continue reading