Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging practice. Few online businesses commit enough time and resources to…
In light of the content explosion going on today, marketing agencies must "walk the talk" themselves in order to help others effectively market through sustained editorial. Find out how to take your agency from zero to content in 60 days.
It takes more than just good grammar skills and a flair for words to be successful at content marketing. Use this collection of best practices for writing online content to boost your content creation efforts in 2014.
Editor's note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content Officer job description. Now there is! Thanks to our call…
Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift.
Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing.
So much has been written about content creation, and it’s easy to get excited about the possibilities. However, have you ever noticed that everyone is gung-ho when the project starts, but things fall apart months later? Do you find yourself asking the following questions: Why is there always a content…
Nearly 80% of marketers use video. Now, Content Marketing Institute unveils new research to illustrate best practices for incorporating videos successfully into your content marketing. The first lesson? Invest in the creation process.