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Tips and Tools for Better Listening for Content Marketing

Published: 2011-11-01

A recent post from Joe Pulizzi got me thinking about an important role within marketing teams that too many companies are overlooking these days. Joe calls this role a Chief … Continue reading

Content Marketing Webinars

Published: 2011-09-27

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers. What Makes a Revenue-Driving Martech Stack? Wednesday, August … Continue reading

12 Content Marketing Predictions for 2012

Published: 2011-08-19

As we get ready for Content Marketing World in a few weeks, our speakers are sharing some insights on some content marketing topics. Last week, our speakers answered the question, … Continue reading

How Free Content Can Quickly Grow Your Business: Interview with Michael Stelzner

Published: 2011-07-14

Has your business been sluggish for some time? Are you worried that you’re not experiencing the growth you expected? Well, there is no shortage of business advice, of marketing gurus … Continue reading

Should Content Marketers Buy Into Content Farms?

Published: 2011-06-10

For anyone who has worked as a professional journalist, it’s certainly easy to look at the digital landscape and see the signs of a Rapture of sorts. We are seeing … Continue reading

12 Things to Do After You’ve Written a New Blog Post

Published: 2011-03-03

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts. Continue reading

Content Marketing in Action: 13 Examples to Get You Inspired

Published: 2010-12-07

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and … Continue reading

Developing a Social Media Conversation Calendar

Published: 2010-12-01

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers.  But, at Sprout Content, we hear all too often, … Continue reading

How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three)

Published: 2010-11-04

In yesterday’s post, we discussed a common problem that many marketing agencies face today: helping younger professionals become content creators. The problem? As senior professionals, we don’t have the luxury … Continue reading

The Anatomy of a Great Web Persona

Published: 2010-08-30

Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your customer support people, unwavering in his … Continue reading