Big Data is all the rage right now, and it can offer useful insights about buyer intent and customer engagement. But it's easy to be overwhelmed by all of the possibilities and data at hand. Use these 5 fantastic data sources to manage the data deluge and inform your content marketing strategy.

Visual content is a powerful tool for increasing engagement, shares and responses in content marketing. Use these tips to punch up your visual content creation.

Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works -- and some that doesn't. Find out how your content measures up to the video challenge.

When it comes to content marketing, some companies just "get it". Take a look at Eloqua's stellar program — and a few key learnings that can help you produce equally winning results.

Infographics can be a powerful way of establishing a company as the go-to resource for a certain arena. Whether you're a beginner or a content veteran, these essential steps can have you creating truly effective infographics in no time.

Do you know how well your content is working for you? Check out this essential advice on how to measure the results of your web content and three keys to increasing your content conversions.

By incorporating stunning images and interactive features, today's digital infographics can provide a tremendous amount of information in creative and engaging ways. But content marketers need to be sure they do more than display cool visuals. Here are the essentials to keep in mind.

It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you.

If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas.

With the help of our CMI contributors, we're tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past three weeks, our contributors answered these questions: First things first – what does engaging mean to you? How can marketers make…

We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List.

To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch.