Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success.  

Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals.

How can strategic thinking make your content marketing more effective? Take these tips from pioneering content strategist Kristina Halvorson.

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.

What is a more foundational argument for content strategy? How can you make the case to the C-suite and to mollify skeptical colleagues? It requires you to flip your thinking with this one twist recommended by Robert Rose.

Managing a content calendar goes beyond plugging in author names and dates. It’s about juggling priorities, coordinating people’s calendars, and trying to find opportunities for good messaging and lead generation. It’s art and science.

Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals).

If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet?

Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 2014, it's well worth outlining where the differences lie, so that we can resource our strategies effectively.

With a few additions to our yearly survey questions and fresh approaches to other questions, the key takeaway of our B2B content marketing research this year remains much the same: It pays to document your content marketing strategy. Get more key insights and recommendations and find out what your peers are doing in our latest report, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America.

Read this BEFORE you hire a content strategist. Experts from the Intelligent Content Conference share the skills you should consider and the questions you should ask to find the right help and best fit for your brand’s content program.

It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests.