All content marketers can learn from what Yoda said to a young Anakin Skywalker: "Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering." This very same destructive sequence, which turned Anakin into Darth Vader, all too frequently derails content…

While an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures, and even books —  they all have one thing in common: The written word. That’s why as high-quality content becomes more important to growth and market differentiation, so does great writing.…

Face it, marketing managers: Whether the economy is humming or tanking, you're going to spend about the same amount of effort to find and qualify professional writing talent. In a brisk economy (remember those?), you'll spend most of your time beating the bushes to identify a few qualified candidates, playing…