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12 Content Marketing Predictions for 2012

Published: 2011-08-19

As we get ready for Content Marketing World in a few weeks, our speakers are sharing some insights on some content marketing topics. Last week, our speakers answered the question, “What technology excites you most as a content marketer?” This week, … Continue reading

How Free Content Can Quickly Grow Your Business: Interview with Michael Stelzner

Published: 2011-07-14

Has your business been sluggish for some time? Are you worried that you’re not experiencing the growth you expected? Well, there is no shortage of business advice, of marketing gurus and self-help literature out there. In fact, the number of … Continue reading

Should Content Marketers Buy Into Content Farms?

Published: 2011-06-10

For anyone who has worked as a professional journalist, it’s certainly easy to look at the digital landscape and see the signs of a Rapture of sorts. We are seeing plenty of heated battles over intellectual property and content ownership. … Continue reading

12 Things to Do After You’ve Written a New Blog Post

Published: 2011-03-03

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts. Continue reading

Content Marketing in Action: 13 Examples to Get You Inspired

Published: 2010-12-07

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

Developing a Social Media Conversation Calendar

Published: 2010-12-01

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers.  But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?” … Continue reading

How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three)

Published: 2010-11-04

In yesterday’s post, we discussed a common problem that many marketing agencies face today: helping younger professionals become content creators. The problem? As senior professionals, we don’t have the luxury of time to mentor in the way we might like. … Continue reading

The Anatomy of a Great Web Persona

Published: 2010-08-30

Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your customer support people, unwavering in his desire to get what he wants. Amy is that segment … Continue reading

15 Ways to Get the Most Out of Your Custom Magazine

Published: 2008-10-16

Almost every company in the world has some kind of customized magazine or newsletter. According to the Custom Publishing Council, there are more than 100,000 custom publications in the United States alone. Sadly, many companies don’t leverage their custom magazine … Continue reading