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Clear Evidence that Content Marketing is a Force to Be Reckoned With

Published: 2013-12-14

This week on This Old Marketing, Joe and Robert discuss the growing interest in content marketing shown by the venture capital community. They also touch on other key content industry issues that took shape this week and offer their usual rants and raves. Listen in, and let us know what you think. Continue reading

Foster a Creative Content Marketing Culture: 5 Takeaways From Coca-Cola

Published: 2013-12-06

From cola-imbibing polar bears to personalized “Share a Coke” viral content, Coca-Cola knows creativity. Get 5 takeaways on creative content marketing culture from Jonathan Mildenhall, Coca-Cola’s VP of Global Advertising Strategy and Content Excellence. Continue reading

3 Content Optimization Questions That Google Analytics Can Answer

Published: 2013-10-17

Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the right way. Find out 3 content optimization questions that Analytics can answer. Continue reading

How to Amplify Your Content Strategy with Social Media Advertising

Published: 2013-10-10

In a highly competitive content marketplace, relying on search and social isn’t enough. It may be time to take advantage of an updated version of a tried and true technique: advertising. Learn how to amplify your content strategy with social media advertising. Continue reading

Visual Content: The Potential and Pitfalls of Parallax Design

Published: 2013-10-07

Parallax scrolling is a technique where multiple focal points move at different paces as you scroll a website. Here’s what content marketers need to know in order to take advantage of this engaging visual effect. Continue reading

Content Marketing Boldly Goes Forward: 7 Trends from #CMWorld

Published: 2013-09-14

What an amazing week! A number of surprising themes emerged, and the CMI team has pulled together key takeaways on the powerful content marketing ideas that ran through the conference. Find out what 7 content marketing trends stand out from #CMWorld. Continue reading

When Does Gating Make Sense for Content Marketing?

Published: 2013-09-10

LinkedIn is a website rich in data that can help you target the precise type of members you want and, by tracking their engagement, see where they are in the buying process. There’s a time and place to gate your content, but it’s up to you to know where to draw that line for your business. Find out how using LinkedIn can help you sort that out. Continue reading

Improve Your Website Content’s Quality: 5 Ways to Drive High Performance

Published: 2013-09-09

The digital marketing world is increasingly competitive and driven by content. So how can marketers hit on the right formula for their website content? Find out how to boost website content quality and drive higher performance. Continue reading

Are You an Agile Content Creator? 6 Traits of Change Agents

Published: 2013-08-19

If you want to do more than merely survive as a content creator in today’s unpredictable business landscape, you need to develop an agile learning mentality. Be willing to think dfferently on all levels and cultivate these 6 traits to thrive and prosper. Continue reading

7 Ways to Use Google Trends to Punch Up Your Content Creation

Published: 2013-08-14

Imagine harnessing information on the billions of searches performed in Google every year. It could drive your SEO and help you better understand your target audience’s behaviors and interests. There’s a great tool to guide you in doing all of that and more. Find out 7 ways you can use Google Trends to punch up your content creation. Continue reading

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