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How To Fix 9 Harmful Misconceptions about Content Marketing

Published: 2015-03-05

Some marketers make “content marketing” interchangeable with content marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again. Continue reading

Transparency Reveals Great Content Opportunity

Published: 2015-02-12

Groove’s CEO opted to out the company and created a blog that is singularly focused on the transparency of the business itself. Learn how to get started with transparent content for your own brand (and some cussing may be involved). Continue reading

Should You Buy or Grow a Pineapple for Your Audience?

Published: 2015-02-09

If you want a pineapple, you don’t go to your backyard and plant a seed. You go to the store. If your brand wants the benefits of its own print magazine, do you grow your own (like Airbnb did) or buy an established media outlet? Continue reading

The 5 Pillars of Successful Content Marketing

Published: 2015-01-13

Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors. Continue reading

How to Know What Content Drives Traffic

Published: 2014-12-02

Most content fails to generate significant web traffic. And many content marketers fail in knowing what pieces of content perform well and which don’t. It requires precise analytics, but it’s not too difficult. Get started today. Continue reading

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

Published: 2014-10-19

Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their business with content mapping and discovery – bringing together online and offline to create the perfect relationship.
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How to Pitch the Power of Content Marketing to Your Boss

Published: 2014-08-21

Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. Find out how to pitch the power of content marketing to your boss. Continue reading

5 Optimization Tips for Auditing Online Content

Published: 2014-08-13

Increased brand awareness is one of the major goals of content marketing. Marketers often use online content as a way to attract organic traffic, gain social shares, and increase direct traffic. Make sure your content is up to the task. Get 5 optimization tips for auditing online content. Continue reading

The Future of Social Media Content Strategy is Really Déjà Vu

Published: 2014-08-10

To understand the future, social media marketers need to stop looking at the present and wringing their hands over the ever-changing landscape. The key to the future of social media content strategy is really the same as it ever was: Look closely at the relevance and quality of your social content and focus on creating the best possible experience for your potential customers. Continue reading

Missing Elements in the Content Marketing ROI Equation

Published: 2014-07-17

The metrics conversation is driving much of the content marketing dialogue these days. Different factors apply, depending on your business and objectives, but it’s important to find the right metrics to assess your content efforts. Get some suggestions from industry executives on elements that may be missing from your content marketing ROI equation. Continue reading