Our blog wasn’t a popular destination. That all changed when we truly committed to content marketing. By implementing these 10 steps, we grew our site from just 20,000 monthly page views to over 200,000 monthly views in just one year. Continue reading
Search Results for: content audit
Tell Corporate Stories Like a TV Producer: Inform, Inspire, Engage
Published: 2015-04-01EMC revolutionized its video content – hiring a former network news reporter, launching EMCTV, and creating its own studio. Learn why this B2B brand did it and how it’s helped, then discover how to improve your own video storytelling. Continue reading
SEO Plan: Ultimate 15-Step Checklist
Published: 2014-11-24SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success. Continue reading
Native Advertising Gets Its Own Magna Carta
Published: 2014-06-07In this week’s episode, Robert and Joe dissect Mary Meeker’s latest report on technology trends, do a deep dive into the elements of the publishing equation that brands are missing, and discuss Conde Nast’s “Magna Carta” guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series, and they cap off the show with a #ThisOldMarketing example from C.F. Martin & Co., producer of some of the world’s finest acoustic guitars. Continue reading
How to Conduct Research to Engage Executives
Published: 2012-08-01Many marketers are daunted by the prospect of conducting research designed to engage executives. But taking the step to talk to your customers and find out what is on their minds is always valuable. Here are some suggestions on how to approach the task. Continue reading
Bold Brand
Published: 2012-05-31[tfg_social_share] Bold Brand The new rules for differentiating, branding, and marketing your professional services firm. By Josh Miles Owner of Miles Design, LLC Award-winning branding consultant/designer Professional Speaker Buy the … Continue reading
3 Keys to More Compelling Case Studies
Published: 2012-03-29Get case studies off the back burner. Many B2B marketers find them to be invaluable tools that increase customer confidence, educate prospects and provide social proof of valuable solutions. Here are three ways to get your content marketing on track by creating compelling case studies that excite and influence potential customers. Continue reading
Listen and Learn: A Guide for Creating Energized Podcasts
Published: 2011-08-08Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground … Continue reading
Rise of the Marketing Technologist
Published: 2011-07-10Marketing technology can’t live in IT anymore. It’s time to own up to our brave new digital world. What words do you associate with marketing? Branding. Positioning. Advertising. No doubt, … Continue reading
7 Reasons Print Will Make a Comeback in 2011
Published: 2010-08-11Okay…there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of … Continue reading
