Search Results for: organic search

When Does Gating Make Sense for Content Marketing?

Published: 2013-09-10

LinkedIn is a website rich in data that can help you target the precise type of members you want and, by tracking their engagement, see where they are in the buying process. There’s a time and place to gate your content, but it’s up to you to know where to draw that line for your business. Find out how using LinkedIn can help you sort that out. Continue reading

Improve Your Website Content’s Quality: 5 Ways to Drive High Performance

Published: 2013-09-09

The digital marketing world is increasingly competitive and driven by content. So how can marketers hit on the right formula for their website content? Find out how to boost website content quality and drive higher performance. Continue reading

Are You an Agile Content Creator? 6 Traits of Change Agents

Published: 2013-08-19

If you want to do more than merely survive as a content creator in today’s unpredictable business landscape, you need to develop an agile learning mentality. Be willing to think dfferently on all levels and cultivate these 6 traits to thrive and prosper. Continue reading

7 Ways to Use Google Trends to Punch Up Your Content Creation

Published: 2013-08-14

Imagine harnessing information on the billions of searches performed in Google every year. It could drive your SEO and help you better understand your target audience’s behaviors and interests. There’s a great tool to guide you in doing all of that and more. Find out 7 ways you can use Google Trends to punch up your content creation. Continue reading

5 Fantastic Data Sources to Inform Your Content Marketing Strategy

Published: 2013-08-10

Big Data is all the rage right now, and it can offer useful insights about buyer intent and customer engagement. But it’s easy to be overwhelmed by all of the possibilities and data at hand. Use these 5 fantastic data sources to manage the data deluge and inform your content marketing strategy. Continue reading

How to Use Social Listening on LinkedIn for Real-Time Publishing

Published: 2013-08-08

Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find out how to use social listening on LinkedIn to boost your real-time publishing efforts. Continue reading

Create Precise Buyer Personas With SEO Data: A 10-Step Guide

Published: 2013-07-31

If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it’s built on a weak foundation of faulty personas that were based on a hunch or guesswork. Precision is the key to your content’s success. Use this 10-step guide to create precise buyer personas using SEO data. Continue reading

Create High-ROI Video Content Marketing With Google+ Hangouts on Air

Published: 2013-07-25

Find out how to create high-ROI video content marketing with Google+ Hangouts on Air. The free, interactive video production tool lets you host video conferences with 10 participants, while other viewers can watch, message questions, and comment in real time. Continue reading

5 Tips for Creating Content That’s Educational—and Unforgettable

Published: 2013-07-24

As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator. Use these 5 tips to create content that is educational, engaging, and unforgettable. Continue reading

5 Major Content Marketing Problems (with 5 Helpful Solutions)

Published: 2013-07-13

Content marketing can be extremely complex. But marketers themselves are often to blame for a lot of the problems they encounter. Check out these 5 content marketing problems complete with 5 solutions that can keep the issues from hindering your ability to create epic content. Continue reading

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