Content Marketing Institute Releases New Research on B2B Technology Content Marketing March 23, 2016 08:00 AM Eastern Daylight Time CLEVELAND--(BUSINESS WIRE)--Most technology marketers have adopted content marketing (95%), are allocating more of their budget to it and are using a good mix of tactics, social media platforms, and paid methods…
Check out our new guide to making smart content marketing technology choices. The Content Marketing Institute and Demandbase compiled the guide to help you sort through and find smart solutions for your business among the tons of technological offerings out there.
Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls? The expert presenters from the Intelligent Content Conference share their insight.
Do you have a strategy for building your content-tech stack? You should. Start with these three questions to get more use of your tech, make it last longer, and see if you really need that shiny new thing.
Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries.
This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more.
Why do we as content marketers struggle to get the right technology in place? It’s not a lack of options. Explore three ways you make the tech-selection process harder (and how to fix it).
Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it.
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more.
Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management.
Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey.
CMI’s content marketing meteorologist shares his forecast for 2019. Read on to learn what will (or should) happen with the rise of internal agencies, the confusing martech landscape, and buy-vs.-build thinking.