Content doesn’t have to be game-changing to perform well and achieve its objectives. Stop your fixation on creating that “perfect” piece of content to improve your health, your team’s efforts, and your content marketing success.
Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020.
Content marketing is the wave of the future. Want to make sure your executives get that? Here are 10 stats to help you make the case for content marketing.
Many of you work for organizations on the coronavirus front lines – saving lives, providing access to food, and keeping the proverbial lights on. Others work for businesses, agencies, or solo practices looking for ways to keep serving customers, caring for employees, and preparing for what comes next. All of…
Want to make readers love your content? There’s a formula for it – an exact mathematical equation that defines lovable content. To be more precise, the formula is for readable content. But that’s almost the same as content that’s loved.
Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend.
I beat Neil Patel – that respected and really successful content marketer and blogger. OK, it was a one-post comparison, but I still had 20% more shares. Let’s look at seven-plus characteristics that may have contributed to my victory.
The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails.
Analyzing the impact of your content doesn’t have to be costly. These nine tools allow you to evaluate how well your content contributes to your content marketing goals, and to identify what needs to be adjusted for better results.
Having a content marketing buy-in conversation with executives may be intimidating, yet it is essential to long-term success. We share this starter kit to help you convince leaders of the value content marketing can bring to your organization.
When you brainstorm your content for 2015, ask: Is this the kind of content that would make my audience tick? Don’t know the answer? It’s time to use your ears, and start social listening. Discover some tools to get you started today.
It's critical that B2B businesses learn to balance the effectiveness of both new and existing marketing channels — and experiment with where it's best to deliver content during their customer engagement journey. One option that deserves a closer look? Webinars. Get CMI's new research on webinars.