In This Old Marketing, Joe and Robert talk content’s move to the middle, content marketing tech investment topping $1 billion, Uber’s new real paper in-car mag, BuzzFeed deal, how only 17% follow buyer’s journey, plus rants and raves.
In This Old Marketing episode, Joe and Robert talk content marketing spending, Chipotle’s content on the bag, and more. They also ask which is better – more or fewer article links? And Joe wants to know if Conan O’Brien went native.
This week, the guys discuss findings from CMI's new research and explore a music product company's content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury's.
This week, the guys review the highlights of Content Marketing World 2016, discuss the merits of creating less content, and shut down complaints about YouTube's latest ad model, plus rants, raves and an example of the week from Kodak.
In This Old Marketing, Joe and Robert talk Facebook and instant articles, Apple’s News Reader platform, and The Onion’s sponsored content. Plus Honda shows how a good idea can go wrong and a rave for a 12-year-old’s media empire.
In This Old Marketing, Joe and Robert talk content marketing technology transactions and ask if Facebook News signals the end for publishers or is a stairway to heaven. Plus, can brands create a Mad Men-type show, and rants and raves.
In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc.
In the centennial edition of This Old Marketing, Joe and Robert celebrate and reflect, change the podcast format, share major content marketing trends for 2016, and predict 2017, plus a surprising TOM example.
This week, we debunk a theory that content marketing doesn't exist and discuss how the coming age of AI might impact human writers. We also explore a lucrative PR stunt and share rants, raves, and a TOM example from Constant Contact.
In This Old Marketing, Joe and Robert talk about the difference between a media company and a technology company, Google’s problems and more. They give kudos to George Clooney and excellent storytelling from John Lewis and Coca-Cola.
Joe and Robert talk Germany and Asia's major association initiatives, plus the ArticleBunny launch, and Facebook's algorithm change. Rants and raves cover a bit of politics and a lesson from media business models.
Joe and Robert talk Twitter’s CEO departure and its broadcasting-platform opportunities, plus Brad Pitt-Netflix deal, and content marketing’s golden age. Rants and raves cover content marketing haters and patience in publishing.