Is your thought leadership strategy using research wisely? It's not about proving your intelligence to customers, but rather about moving beyond "showing off" and actually providing something of value. George Stenitzer, CMO of Tellabs, explains how his company uses original research to be… original. And successful.
Want to learn the most effective curation tactics and best practices – the ones to make sure your efforts produce real results? Here are three tactics to ensure that your curation efforts are noticed, appreciated, and rewarded.
It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a couple videos to help shape your work).
We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions.
Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises.
Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar?
Google started cracking down on duplicate content years ago. Its lesson is simple: Do not copy content from others; do not create multiple sites with the same copy. But what happens when content syndication enters the picture?
We recap Intelligent Content Conference 2017, discuss a Netflix-driven trend, and explore the link between content marketing, strategy, and engineering. We wrap up the show with an example of the week from The Blues Kitchen.
This is the year of content curation. Creating original content on a consistent basis can require a lot of dedicated resources, both human and financial. So what's a resource-constrained marketer to do? Bulk up your editorial calendar with these 9 content curation ideas.
In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help.
My firm recently launched a curated content site featuring new and recycled articles from our team and summaries of externally created content. For this post, I’d like to share our process for re-purposing blogs into articles. First, why re-purpose blog content? Every OpenView employee is committed to writing at least…