Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading
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2020 B2B Content Marketing: What the Successful Do [New Research]
Published: 2019-10-22The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading
Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?
Published: 2019-10-21Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading
How to Use Google Search Console to Increase Traffic to Your Site
Published: 2019-09-26Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading
Why You Shouldn’t Ignore Search Intent Optimization
Published: 2019-04-23Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading
15 Search Intent Tips, Examples, and Resources for SEO Keywords
Published: 2018-11-08If you want to leverage search intent with SEO keywords, it’s best to balance the methods with the false hopes. Here is a closer look at types of user intent keywords and some advice to help your keyword choices. Continue reading
How to Stop the Vanity of Your Search Metrics
Published: 2018-10-22You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics. Continue reading
How to Make Your Content Powerful in Eyes of Searchers (and Google)
Published: 2018-10-16The value of building SEO content is second to none. But keyword optimization is only one step. Learn how to pack your content full of value for targeted searchers, which along with SEO techniques can bring powerful organic results. Continue reading
How LinkedIn Spun to the Top of Search for LinkedIn Marketing
Published: 2018-08-24Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading
3 Keyword Research Trends to Reshape Your Content Optimization
Published: 2018-04-16Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content. Continue reading
