Author Todd Wheatland explains how LinkedIn is a window into the changing nature of employment. Employers will no longer rely on your resume, but on your entire digital footprint–a trend LinkedIn is perfectly positioned to determine in the future.
LinkedIn’s power to generate B2B social leads is great. Learn what one content marketer did so her post generated thousands of views and a couple hundred subscribers. She shares five tips to make the most of your LinkedIn content.
I said Microsoft would purchase a media company in 2013. The company proved me correct this month with its LinkedIn acquisition. It isn’t the first and won’t be the last to see big value in buying media properties. Get ready for a spree.
If you publish content on your website to reach new prospects, consider the benefits of publishing on LinkedIn and Medium. Learn how to do it and get three bonus tips on how to produce more content with minimal time.
Find the LinkedIn groups that attract your customers and share each of your new blog posts with them. On the surface, it seems like a sound strategy, doesn't it? Well, there are pros and cons of posting in LinkedIn groups, but it can be a sound way to boost your content marketing efforts. Get 5 steps for using LinkedIn groups in your content marketing strategy.
I used to think of LinkedIn as a tool for recruiting, job hunting and professional networking. Now with the launch of Company Pages, LinkedIn may also become a powerful tool a content strategist can use for content marketing. Now out of beta, Company Pages are far more useful to marketers…
LinkedIn's new Sponsored Updates program is a huge development for content marketers. How can you run your own successful sponsored updates campaign? Find out how it works and what the Content Marketing Institute learned during a trial run.
LinkedIn is rapidly emerging as a vehicle for demonstrating thought leadership in content marketing. Try these tips for using LinkedIn to highlight your content successes.
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
The guys discuss what you can buy for the price of a Super Bowl ad, Gary Vee’s new publishing venture, LinkedIn’s ditching of Bizo, and WSJ’s ditching of LinkedIn share button. Plus, they rant and rave, and share example of week.
Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find out how to use social listening on LinkedIn to boost your real-time publishing efforts.
Want your organization's content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables.