An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.

Producing content in the public sector may seem, at first glance, like a completely different beast than marketing content for the private sector. However, once we look at the reasons for publishing content, the “marketing” aspects aren’t all that different. Private industry may have bigger budgets and more technology know-how…

What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce.

We all need to make our content engaging, but what does that mean? How do you create it? How do you know it’s working? Some of the experts speaking at Content Marketing World share ideas that you can tailor for your organization.

With digital communications, social media, content strategy, content marketing and decentralized publishing, the world of information moves at an amazing pace—one that many biologists say our brains aren’t even evolved enough to manage.  The ever-accelerating flow of information impacts many things, including how our departments are organized. In this rush,…

Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways.

Forget the 114-year-old linear model of consumer behavior. Consumers’ growing voices in an always-on digital environment require a new model – the consumer engagement engine. Its creators share how it can help your content marketing.

Once upon a time, measuring content marketing success relied on assumptions and fuzzy conclusions. In a digital world, that was supposed to changed. But now the numbers overwhelm. CMWorld presenters pick the metrics that matter most.

In our ongoing examination of what’s working on Facebook across different industries, let's take a look at the pet food category. Paw through this analysis to find out which brand is top dog when it comes to creating the most engaging Facebook content.

Whether you are a fashion industry marketer or just want to know how consumers engage with luxury-focused brands on Facebook, these insights can help you improve the way your content engages your target audience.

Metrics such as shares and retweets are the easiest obvious to gather, but they may be the most deceptive when evaluating if your content is making a difference. Never confuse social media distribution with content effectiveness.