When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic.

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

2015 was an unusually good year for quality content marketing books. The selection has never been as broad or as deep it is now. Here are 17 to consider gifting your favorite content marketers to inspire or help them.

There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers.

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself.

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics. One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year.

Are you a content marketing newcomer? Are you an experienced content marketer? Or perhaps you’re an innovator, renegade, or visionary? Ready to grow your thinking? This curated, detailed review of the most relevant books can help.