Search Results for: content marketing strategy

9 Mistakes You Might Be Making With Your Content Marketing Strategy

Published: 2016-07-05

Doing content marketing right is no easy feat. I’ve spotted a few common and easy-to-make mistakes that many marketers make. Here are nine of them along with the fixes to create a more effective content marketing program. Continue reading

The Miles Davis Approach to Content Marketing Strategy

Published: 2016-05-08

I was listening to NPR’s profile of Miles Davis’ Kind of Blue album, and I kept having aha moments in relation to my own content marketing work. Let me share five key lessons inspired by Davis to boost your content marketing strategy. Continue reading

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Published: 2016-03-31

Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care. Continue reading

Here’s Why Your Content Marketing Strategy is Totally Failing

Published: 2016-02-09

Frustrated by your content marketing strategy that doesn’t seem to be working? Step back and see if it’s sufficiently clear to guide the business to achieve its goals. If not, it’s time to give it a hard reset and reprogram with SMART goals. Continue reading

Data: The Missing Piece in Your Content Marketing Strategy

Published: 2015-11-25

Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity. Continue reading

How to Develop a Buyer-Centric Content Marketing Strategy

Published: 2015-10-20

Are you pushing to publish more and faster and not seeing results? It might be time to revisit your content marketing strategy. Learn how to develop a buyer-centric strategy to guide your content architecture and improve success. Continue reading

Brand Backstory: Where Your Content Marketing Strategy Is Born

Published: 2015-10-12

Brand backstory is the “why” the company is what it is today. Every company has a captivating backstory, but many aren’t making full use of it, and their brand’s content building blocks are missing a key piece. Here’s how to find it. Continue reading

How to Use Visual Maps for a Balanced Content Marketing Strategy

Published: 2015-07-26

Don’t let your content marketing strategy become an expensive paperweight. Transform it into a visual reference guide because if it’s easy to digest, it’s more likely to be followed. You also can identify the gaps more quickly. Continue reading

How to Translate Audience Data to Improve Your Content Marketing Strategy

Published: 2015-06-21

Are you right- or left-brained? Right-brained marketers go with intuition. Left-brained marketers go for logic. The better you know your brain, the better you can expertly incorporate audience data into your content marketing strategy. Continue reading

How to Build a Knowledge Bank to Fuel Your Content Marketing Strategy

Published: 2015-05-11

Your company has a wealth of internal knowledge that can be used to create content to humanize your brand and guide prospects. Learn how to create a knowledge bank to extract, store, and manage your information efficiently. Continue reading

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