Are you a content marketing newcomer? Are you an experienced content marketer? Or perhaps you’re an innovator, renegade, or visionary? Ready to grow your thinking? This curated, detailed review of the most relevant books can help.

We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions.

There’s always time to up your game when it comes to content marketing. If you want to start the new year feeling prepared and ready to tackle any content marketing challenges that come your way, read on for some killer ideas.

Having a content marketing buy-in conversation with executives may be intimidating, yet it is essential to long-term success. We share this starter kit to help you convince leaders of the value content marketing can bring to your organization.

Here’s the go-to explainer for how content marketing relates to nine other marketing practices: content strategy, marketing content, product marketing, branded content, inbound marketing, native advertising, PR, social media, and SEO.

How do you evolve your business strategy for the digital world? Don’t focus on inventing, focus on integrating a combination of changes to install the function of content as a business model. Here are four models to consider.

2015 was an unusually good year for quality content marketing books. The selection has never been as broad or as deep it is now. Here are 17 to consider gifting your favorite content marketers to inspire or help them.

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey.

If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education.

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question.

Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing.