Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers).
Unsolicited advice doesn’t always fall into the welcome-gift category. But Andrew Davis’ counsel on marketing mistakes should be. Read his 2018 admonishments to Nissan, Verizon, HubSpot, and every content marketing agency executive.
New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts.
Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you.
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.
Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and resources to help.
2015 was an unusually good year for quality content marketing books. The selection has never been as broad or as deep it is now. Here are 17 to consider gifting your favorite content marketers to inspire or help them.
Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your customer support people, unwavering in his desire to get what he wants. Amy is that segment of your house list who got distracted before she finished…
We know our content marketing only works when our audience responds to it. Beyond personas, how can you really, really understand what your audience wants? Answers from Content Marketing World presenters fall into 3 categories.
What people don't often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas.
Every content marketing leader needs a strategic plan to define, inform, and unite its content efforts under a single vision of value. Here’s a handy tutorial on how to build or refine a content marketing strategy for your business.
How many of you spend time doing something that doesn’t help a goal? Wouldn’t it be great to know why you should make something a priority (and why you shouldn’t)? Let us help you prioritize these 10 content marketing goals.