Conversion-oriented writing moves audiences and gets them to act. It turns visitors into leads, leads into customers, and customers into fans. How quickly are you able to get people to opt-in? Here are 13 actionable tricks to help.
Many B2B organizations are outsourcing content creation to stay in step with consumers' voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Online Training instructors, and Content Marketing World speakers for tips on vetting writers. Find out how to find the right writer for your content creation needs.
Find out how to break through the barriers of enterprise content creation. Don't block the content marketing process by trying to force your executives and staff members into doing something they aren't comfortable with. Capture raw content wherever it's happening in your organization and shape it from there.
Productivity is a universal challenge in content marketing. Those who are consistently successful usually have a system or process in place to help them meet the daily deadline challenge. Use these tips from the publishing world as the core of your own system for preparing content on an ongoing, stress-free basis.
Although "more" is usually viewed as an advantage, there are times when "less" is better. It's essential to set limits on your content creation efforts to stay focused on your top priorities and avoid burnout. Get 7 ways to strategically place limitations that can boost your content creation efforts and overall content marketing productivity.
A book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry. But writing a book is hard to do and very time consuming. Here are 11 keys to writing a book when you have absolutely no time to write a book.
Once you have ideas lined up, how do you transform them into content. Use this simple 3-step writing formula to help you quickly wade in and boost your success with all types of content creation.
Simple writing is essential, but there are certain digital resources and tools that can help you create exceptional content without going crazy. Here are eight such tools and resources that can help you organize your content writing effort and make it more fruitful.
Had an outstanding conversation with Mark Levy yesterday (who among other things is author of Accidental Genius). Mark gave me a crash course in something called free writing. Free writing, also called stream-of-consciousness writing, is a writing technique where you write for a set period of time without regard for…
Well, after nine months of hard labor, I received the pre-press version of my book (with co-author Newt Barrett) delivered UPS yesterday. The book is entitled Get Content. Get Customers. - How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers (and is…
Check out these 7 books for content marketing success. Each offers a different perspective on the overlap between the creative, writing, and project management competence needed for consistent high-level content marketing productivity.
It’s another great year for books that make a big difference for entrepreneurs and marketers looking to improve their content marketing skills. Consider putting these eight titles on your gift-giving list for newbies to C-level execs.