Canva’s blog generated over a quarter-million visits in two months. Then it went stagnant. With an updated strategy and another 60 days, Canva grew the blog to 800,000 visits. Learn its seven lessons to help your blog grow too.
Why do you read the Content Marketing Institute blog? Is it to find out what services Joe Pulizzi and his team at CMI and Junta42 have to offer? Or are you more interested in their analysis of the latest trends, research and tips on content marketing? A "reader-centric" blog focuses…
If you're blogging on WordPress and looking for an easy way to move your content higher up in search engine results pages, schema is a great way to do it. The problem is, not everyone knows how to mark up content with this new language. Find out how to optimize your WordPress blog content with Google's Markup Helper.
Experiment with these 5 approaches to mind maps to create smart, eye-catching blog content. You'll find that mind maps are an ideal form of visual, shareable content you may want to add to your repertoire.
Local businesses often find themselves in an increasingly competitive SEO landscape. To compete online with local franchises and offices of national chains/brands make sure your content is tailored to impact local search engine results and nurture a local audience. Use these 8 tips to better position your blog content for local search.
When executing guest-blogging strategy, it can be tempting to focus on website traffic, audience, authority, backlinks, and gloss over what comes before that magical finish. Here are five things to do to make the shiny finish possible.
It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. Promote it on your website. It's surprising the number of small and large companies…
A popular blog is great, but a profitable blog is better. It can boost the bottom line, increase leads, generate subscribers, etc. Here are five things you can do so your blog offers all it can to your business and your readers.
"Uh oh," you may be thinking. "The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts." Yikes! Stop right there! And think again! Yes, a lot of corporate blogs are awful. But…
In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our strategy, off of the ground. Every employee at OpenView Venture…
Last week I was talking with a couple of corporate B2B marketers, and the question of blogging came up: do they plan to have a blog? Unlike many marketers who jump into having a blog because it seems like the right thing to do, these gentlemen were very thoughtful in…
Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do? Before you jump in and get someone in your web department to develop the site, take some time to think through the major strategic elements. This is a critical step…