Content Marketing Institute Releases New Research on State of Business-to-Business Content Marketing in North America CLEVELAND--(BUSINESS WIRE)--The world’s most-cited B2B content marketing research is now bigger and better than ever. With redesigned research questions to better reflect what’s going on in the maturing content marketing industry, Content Marketing Institute, a…
Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains.
Did you know effective B2B marketers are using paid advertising more often than their less effective peers? You need to market your marketing. And while earned and owned media is quite prominent, learn more from what the experts on the B2B research roundtable have to say about why successful content marketers can’t ignore paid media.
Today, CMI releases the 2016 results of the annual B2B content marketing survey. We talk a lot about effectiveness, but this year we wondered – how many companies even know what effectiveness looks like? The answer (and more) may surprise you.
The popularity of social media marketing is spreading like wildfire across the world of B2B commerce. Because these are social platforms, marketing on them requires planning and finesse. Simply being present on social media isn't enough. Use these 3 angles to plan your B2B marketing approach.
Software marketers have embraced content marketing with more gusto than any other industry studied by CMI, according to answers to our recent survey on B2B content marketing. Learn more about the new research.
The Content Marketing Institute's Joe Pulizzi took a deeper look at the recent CMI/MarketingProfs B2B Content Marketing Benchmarks study. Find out which 8 of the study's findings he finds most alarming and why.
Content Marketing World 2012 B2B TRACK Stay up-to-date on the B2B track at Content Marketing World 2012. Sessions include: Crucial Content Elements to Drive Your Marketing Applying Company Positioning to Power Storytelling in B2B How SAS Finds and Promotes Thought Leaders to Drive a B2B Community Managing Global, Multi-Lingual Content…
Software marketers have the largest adoption rate of content marketing among their B2B peers,cite lead generation as top goal CLEVELAND, April 3, 2013 /PRNewswire/ -- Business-to-business (B2B) software marketers have fully embraced content marketing and are using more tactics than their B2B peers. A new report from Content Marketing Institute (CMI), sponsored…
Data from CMI's latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you'll see that small businesses have big plans for content marketing.
The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It's time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that's better than the eBook.
Discover the content marketing trends for B2B small businesses. Learn what tactics more of them are using this year. Read on for insights from B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America.