Search Results for: analytics, visitor behavior

Organic Search Traffic: One of the Best Reasons for Content Marketing

Published: 2022-04-26

SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals.
Continue reading

A 4-Step Customer Journey Map Process for Better Content Results [Template]

Published: 2022-04-04

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading

Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]

Published: 2022-02-24

Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you. Continue reading

How’d You Make That Flipping Awesome B2B Content for ServiceNow?

Published: 2022-01-13

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading

How To Set Up a Content Scoring Process for Better Decisions

Published: 2022-01-11

What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading

100+ Content Marketing Trends and Predictions for Success in 2022

Published: 2021-12-09

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you’re up on the latest (and where to focus if you’re not). Continue reading

7 Insights To Improve Your Content Marketing SEO in 2022

Published: 2021-12-06

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

Published: 2021-10-19

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading

These 4 Content Marketing Fails Are Fixable: Here’s How

Published: 2021-09-14

You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading

4 SEO Factors to Consider Before Removing Outdated Website Content

Published: 2021-07-14

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL