SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals.
Continue reading
Search Results for: analytics, visitor behavior
Organic Search Traffic: One of the Best Reasons for Content Marketing
Published: 2022-04-26A 4-Step Customer Journey Map Process for Better Content Results [Template]
Published: 2022-04-04Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading
Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]
Published: 2022-02-24Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you. Continue reading
How’d You Make That Flipping Awesome B2B Content for ServiceNow?
Published: 2022-01-13What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading
How To Set Up a Content Scoring Process for Better Decisions
Published: 2022-01-11What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading
100+ Content Marketing Trends and Predictions for Success in 2022
Published: 2021-12-09We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you’re up on the latest (and where to focus if you’re not). Continue reading
7 Insights To Improve Your Content Marketing SEO in 2022
Published: 2021-12-06Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading
Use Loyalty Content To Sustain Your Hard-Won Customer Relationships
Published: 2021-10-19If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading
These 4 Content Marketing Fails Are Fixable: Here’s How
Published: 2021-09-14You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading
4 SEO Factors to Consider Before Removing Outdated Website Content
Published: 2021-07-14If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading
