Didn’t have time to read every page of Chief Content Officer magazine in 2016? Its editor shares 15 highlights to help you become a better marketer – more efficient, more creative, more ambitious, and even more fulfilled.

Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing?

If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics. One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year.

What three words describe your brand’s content? With those descriptive words, you can have a brand voice that’s easy to share with content creators who can refer to them frequently to ensure a consistent voice across the brand.

Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline? Over 40 thought leaders in the industry make their predictions.