Search Results for: content marketing strategy

Bold Brand

Published: 2012-05-31

[tfg_social_share] Bold Brand The new rules for differentiating, branding, and marketing your professional services firm. By Josh Miles Owner of Miles Design, LLC Award-winning branding consultant/designer Professional Speaker Buy the … Continue reading

How to Serve Multiple Audiences by Using a Segmented Website Structure

Published: 2012-05-22

Serving multiple audiences is one of the biggest challenges in creating content for corporate websites. Sites with a “something for everyone” architecture rarely satisfy anyone. Fine-tuning a “content cafeteria” structure is not without its challenges, but it can be a self-serve recipe for success. Continue reading

The 6 Key Metrics You Need to Maximize Webinar Opportunities

Published: 2012-05-21

The webinar is one of the most powerful formats in the content marketer’s arsenal, and research suggests that nearly half of all B2B marketers are using webinars. Here are six key metrics to help you maximize webinar opportunities for your company or brand. Continue reading

How Marketers are Shifting to Owned Media to Drive Impact

Published: 2012-05-15

Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift. Continue reading

3 Ways to Extract Brand Stories from Inside the Company

Published: 2012-04-30

Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees. Continue reading

How Asking “Why” Helps Us Get to Our Larger Story

Published: 2012-04-16

Asking “why?” is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of “why” our customers care about us. Use this classic problem-solving technique to discover the heart of your story, by asking “why” five (or more) times. Continue reading

CMI Orange Awards – Brand Marketers

Published: 2012-04-13

[tfg_social_share] Brand Marketer Orange Awards The Content Marketing Institute Orange Awards honor the most talented, original brand-side content marketers and their portfolio of work. We celebrate B2B, B2C and non-profit/association marketers … Continue reading

7 Ways to Launch White Papers with a Bang

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Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it’s available. Start your marketing push a week or two ahead of time and you should have plenty of time to generate excitement and prepare to engage your readers. These tips will help you pave the way for the big launch. Continue reading

Five Things Marketers Need to Know about HTML5

Published: 2012-04-05

Even if you don’t know it, you’ve already seen HTML5 at work. The new standard for websites isn’t due to be complete until 2014, but websites including Google, Facebook, Youtube, Wikipedia and Twitter are already using it. If you’re not already using HTML5, here are some things you should know about it. Continue reading

15 Critical Business Success Tips after Five Years in Business [with special giveaway]

Published: 2012-04-02

Happy Anniversary CMI. In this post, Joe Pulizzi shares his 15 business success tips that have helped take CMI up to and through its fifth year in business. Continue reading

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