Search Results for: content marketing strategy


Published: 2010-12-12

One of our favorite things about CMI is our team. While a number of us are based in Cleveland, our team is spread all around the world.   Stephanie Stahl General Manager As General Manager of CMI, I lead the … Continue reading



CMI Webinars Content Marketing Institute Events Content Marketing World September 13-16, 2022 | Cleveland, OH USA Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn … Continue reading

Developing a Social Media Conversation Calendar

Published: 2010-12-01

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers.  But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?” … Continue reading

Two Social Media Styles: How to Choose the Right One for Your Business

Published: 2010-11-15

We’ve all heard the message from the social media pulpit: social media marketing is about conversations and building one-to-one relationships. It’s about playing nice, being authentic, embracing transparency and doing so in a human voice. For bare teeth marketers this … Continue reading

How to Use Social Media to Drive Your PR Goals

Published: 2010-11-08

Contrary to some beliefs, the press release is alive and supports marketing and communications objectives to a variety of audiences (employees, customers, investors, the public) to build favorable relationships with them. However,  simply sending a press release out via the … Continue reading

The Three Biggest Mistakes Companies Make with B2B Websites

Published: 2010-11-05

In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it … Continue reading

PwC’s Global CEO Survey Shows How to Recycle, Repackage, Redistribute

Published: 2010-10-14

Each year for the last 13 years, PwC (PricewaterhouseCoopers) has published their much-anticipated Global CEO Survey. Released at the World Economic Forum’s Annual Meeting in Davos each year, the PwC CEO Survey gives us access to over 1,000 business and … Continue reading

How to Measure Engagement

Published: 2010-10-12

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past two weeks, our contributors answered these questions: First things first – … Continue reading

How to Repurpose Blogs into Articles

Published: 2010-10-04

My firm recently launched a curated content site featuring new and recycled articles from our team and summaries of externally created content. For this post, I’d like to share our process for re-purposing blogs into articles.

35 Ways to Market Your Blog

Published: 2010-09-27

It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. Promote it on your … Continue reading