Search Results for: content marketing strategy

Print Is Not Dead! Why Your Company Needs a Book and 8 Tips to Make it Happen

Published: 2013-01-05

A blog and a book helped launch and grow what is now the Content Marketing Institute. Most companies have blogs. Your company needs a book. Here are 8 tips to help you make it happen. Continue reading

4 Steps to Strengthen Your Social Media Channels

Published: 2013-01-04

Many companies are struggling to capitalize on their use of social media. Take these 4 steps to strengthen your social media channels in order to spread content more effectively. Continue reading

7 Reasons Why Your Blog Is Not Generating Leads

Published: 2012-12-27

Blogging and inbound marketing aren’t working for a huge percentage of marketing agencies and “consultants.” Find out why your blog isn’t generating leads. Continue reading

Create Social Media Publishing Success for B2B Brands

Published: 2012-10-31

PTC’s Global Director of Social Media, Alan Belniak, discusses his social media successes and failures, the changing role of the white paper, and how data will drive future content and social media strategies at his company. Continue reading

Data-Driven Brand Storytelling: 6 Steps to a Credible Story

Published: 2012-10-18

There are mountains of data, on the internet and elsewhere, that organizations can use to develop credible stories that are infused with insight, relevance, and inspiration. Pave the way to more credible stories with these 6 steps for data-driven brand storytelling. Continue reading

Case Study: A Community that Provides Trusted Advice and Drives Early-Stage Interactions and Opportunities

Published: 2012-09-27

In this case study, Canadian IP communications leader Allstream shares seven tips for corporate blogging success, which were learned during the launch of its expertIP blog. Continue reading

How to Help Your Customers Help You by Sharing Their Stories

Published: 2012-09-23

Customer stories can be just as much of a content gold mine as case studies — sometimes even more so. In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you in the same way. Continue reading

Breathe New Life into Your Home Page, Gain Loyal Readers

Published: 2012-09-08

Major publishers on the web experiment, test, and retest to make their home page layout as engaging as possible. What can we learn from them? Continue reading

Google’s Zero Moment of Truth: Changing Purchase Influence

Published: 2012-09-05

Sam Sebastian, Director of Local and B2B Markets for Google, presented the next evolution in the Mental Model of Marketing during his keynote presentation that closed out the first full day of Content Marketing World 2012. Continue reading

How to Get the Most out of Attending a Live Event (and Welcome to #cmworld!)

Published: 2012-09-04

Whether or not you are able to attend Content Marketing World you can follow along. And here is some advice to help you get the most out of attending a live event, with some specific ideas for Content Marketing World attendees. Continue reading