Search Results for: blog

How to Avoid a Never-Ending Edit Cycle (The Dangers of “Just a Few More Changes”)

Published: 2010-06-21

Meet Lou. Lou is a marketing manager for XYZ Corp. Lou receives new website content from his copywriter and sends it to the internal team to review. The sales manager emails him afterward. “I love it!” he says. “I have … Continue reading

Want to Write an Ebook? Get Inspired with These Tips and Samples

Published: 2010-06-16

One of the most powerful forms of content marketing is the ebook. Never before has a medium allowed an idea (or a product) to spread instantly to millions of consumers the way that the Web does. Ebooks are true examples … Continue reading

5 Ways to Expand Your Audience with Video (It’s Easier Than You Think!)

Published: 2010-06-14

How important is video to your content marketing strategy? If you guessed “Very,” then you are correct! (*Ding ding ding* We have a winner!) Video has increasingly become a mainstay medium for distribution and consumption of content online, and it … Continue reading

How To Reformat, Repurpose and Resurrect the Existing Content In Your Organization

Published: 2010-06-11

Creating good content is hard work. Don’t make it harder than it needs to be. With a bit of effort, you will likely find that plenty of valuable content already exists within your own organization–you just need to train your … Continue reading

Higher Purpose Content Marketing in 6 Steps

Published: 2010-06-09

Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. First, how do we develop a higher purpose for our company? Our brand purpose should: be … Continue reading

6 Ideas B2B Content Marketers Can Take from Professional Journalists

Published: 2010-06-08

Like it or not, the ranks of traditional print journalists are shrinking at an astounding rate. The Pew-funded State of the News Media report for 2010 reveals that “roughly a third of the newsroom jobs in American newspapers in 2001 … Continue reading

Engage and Inspire Employees First, Customers Second

Published: 2010-06-04

The recent Business Marketing Association conference in Chicago was focused on engagement.  The leading marketers from around the world came together to talk about it…and how engagement is the key to success for your brand and your customers. The overwhelming … Continue reading

5 Content Marketing Secrets We Can Learn From Thomas Edison


You probably think of Thomas Edison as a great innovator, but did you know he was also a brilliant marketer? He foresaw the creation and evolution of markets, and he worked passionately to bring his beliefs to life. While Edison … Continue reading

A Quick and Dirty Way to Segment your B2B Content Marketing

Published: 2010-06-02

If you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in marketing are writing – but they’re all tire kickers.” Or (my favorite): “We don’t need more … Continue reading

How One Small Habit for Content Marketers Can Make a Big Difference

Published: 2010-05-28

We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, sometimes, the small things can produce big results. A large … Continue reading