Search Results for: blog

Social Media Starts with a Content Strategy

Published: 2009-09-17

Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to social media is understanding that no one cares about you.  … Continue reading

Six Steps to Content Marketing Execution Success

Published: 2009-09-14

Just finished this last post on content strategy before content marketing, then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Seth maps out six specific steps when … Continue reading

The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)

Published: 2009-09-10

Core point: Don’t start executing on your content marketing until you have a sound content strategy. Yes, easier said than done, but so many of us get infatuated with a tactic before really planning out what should happen and why. … Continue reading

The Changing Face of Communication according to IBM

Published: 2009-09-08

Following in the footsteps of their previous white paper on marketing trends (The End of Advertising as We Know It), IBM Global Business Services has developed another dandy for your reading pleasure called The Changing Face of Communication (download the … Continue reading

Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing

Published: 2009-09-03

Almost a year ago I came upon a custom magazine called thinkMoney from the company thinkorswim.  It’s just one of those custom magazines that I like to keep around and refer to on occasion.  Design, content, calls-to-action…they are all working … Continue reading

What if? (no one cares and why you need to be a publisher)

Published: 2009-08-13

What if? (questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? What if they signed up for your enewsletters and white papers because they were interested in what you had to … Continue reading

The Ultimate Guide to Creating an eBook – The eBook eBook

Published: 2009-07-24

Wanted to pass on an outstanding eBook from Jonathan Kranz on the what, how and why for developing an eBook.  First off, this is a great example of how to do an eBook: inviting design, easy-to-follow organization, great examples, and … Continue reading

The Decline of Advertising and the Rise of Content Spending

Published: 2009-07-08

Just read through a very interesting post from Brian Solis on Forrester’s Five-Year Media Spending Forecast. From the results, this quote from Forrester’s Shar VanBoskirk is worth some discussion: “The most interesting takeaway from the research is that overall advertising … Continue reading

Why You Need a Branded Content Tool of Your Own

Published: 2009-07-07

I love branded content tools and applications. If you aren’t thinking about creating one, you need to be…now! What is a branded content tool? Simply put, it’s an online application that comes from a brand (i.e., Kraft) that solves a … Continue reading

10 Steps to Personal Branding Success

Published: 2009-05-08

I was invited by the great teams at Advancement and DATAForge to  talk about personal branding success and wanted to share the presentation. There are some excellent personal branding specialists that I follow (thanks Dan Schawbel), but the presentation below … Continue reading