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How To Effectively Manage the Content Marketing Process

Published: 2010-06-29

One of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process.  Although there are many ways to go about resourcing for content marketing projects within an organization, here are … Continue reading

Get Your Contributor Badge

Published: 2010-06-26

Blog GET YOUR CONTRIBUTOR BADGE Thanks for contributing to the Content Marketing Institute! If you would like to point your readers to your posts on CMI, download one of the badges below. When you upload a badge to your own … Continue reading

How to Develop Content Based on A Need Stage

Published: 2010-06-25

There has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part  series on segmenting based on personas and lead stage. There are also good arguments to flip or even … Continue reading

How to Become an Effective Podcaster Using the Interview Format

Published: 2010-06-23

You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes. Continue reading

7 Reasons NOT to do Content Marketing

Published: 2010-06-22

It seems everyone is jumping on the content marketing bandwagon these days. Even though we are indeed all publishers today, and that content marketing is now a core and growing part of the marketing toolkit for the majority of brands … Continue reading

How to Avoid a Never-Ending Edit Cycle (The Dangers of “Just a Few More Changes”)

Published: 2010-06-21

Meet Lou. Lou is a marketing manager for XYZ Corp. Lou receives new website content from his copywriter and sends it to the internal team to review. The sales manager emails him afterward. “I love it!” he says. “I have … Continue reading

Want to Write an Ebook? Get Inspired with These Tips and Samples

Published: 2010-06-16

One of the most powerful forms of content marketing is the ebook. Never before has a medium allowed an idea (or a product) to spread instantly to millions of consumers the way that the Web does. Ebooks are true examples … Continue reading

5 Ways to Expand Your Audience with Video (It’s Easier Than You Think!)

Published: 2010-06-14

How important is video to your content marketing strategy? If you guessed “Very,” then you are correct! (*Ding ding ding* We have a winner!) Video has increasingly become a mainstay medium for distribution and consumption of content online, and it … Continue reading

How To Reformat, Repurpose and Resurrect the Existing Content In Your Organization

Published: 2010-06-11

Creating good content is hard work. Don’t make it harder than it needs to be. With a bit of effort, you will likely find that plenty of valuable content already exists within your own organization–you just need to train your … Continue reading

Higher Purpose Content Marketing in 6 Steps

Published: 2010-06-09

Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. First, how do we develop a higher purpose for our company? Our brand purpose should: be … Continue reading