Search Results for: blog

Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing

Published: 2009-09-03

Almost a year ago I came upon a custom magazine called thinkMoney from the company thinkorswim.  It’s just one of those custom magazines that I like to keep around and refer to on occasion.  Design, content, calls-to-action…they are all working … Continue reading

What if? (no one cares and why you need to be a publisher)

Published: 2009-08-13

What if? (questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? What if they signed up for your enewsletters and white papers because they were interested in what you had to … Continue reading

The Ultimate Guide to Creating an eBook – The eBook eBook

Published: 2009-07-24

Wanted to pass on an outstanding eBook from Jonathan Kranz on the what, how and why for developing an eBook.  First off, this is a great example of how to do an eBook: inviting design, easy-to-follow organization, great examples, and … Continue reading

The Decline of Advertising and the Rise of Content Spending

Published: 2009-07-08

Just read through a very interesting post from Brian Solis on Forrester’s Five-Year Media Spending Forecast. From the results, this quote from Forrester’s Shar VanBoskirk is worth some discussion: “The most interesting takeaway from the research is that overall advertising … Continue reading

Why You Need a Branded Content Tool of Your Own

Published: 2009-07-07

I love branded content tools and applications. If you aren’t thinking about creating one, you need to be…now! What is a branded content tool? Simply put, it’s an online application that comes from a brand (i.e., Kraft) that solves a … Continue reading

10 Steps to Personal Branding Success

Published: 2009-05-08

I was invited by the great teams at Advancement and DATAForge to  talk about personal branding success and wanted to share the presentation. There are some excellent personal branding specialists that I follow (thanks Dan Schawbel), but the presentation below … Continue reading

Three Things Now! – Content Marketing, Listening and Social Media

Published: 2009-04-14

I gave this presentation last week at the Esource Utility Marketing Conference in Phoenix, AZ. Three Things NOW! – Content Marketing, Listening and Social Media View more presentations from Joe Pulizzi. Here are a couple key takeaways from the presentation … Continue reading

Content Marketing: The Present and Future of Public Relations?

Published: 2009-01-14

I gave a luncheon presentation entitled Content Marketing: The Present and Future of PR? yesterday for my new friends at Cincinnati PRSA. Content Marketing: The Present and Future of PR? View SlideShare presentation or Upload your own. (tags: cincinnati 42) … Continue reading

42+ Social Media and Content Marketing Predictions for 2009

Published: 2008-12-21

Some people hate them, but I’m a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be. We reached out to the Junta42 community, … Continue reading

Writing a Book? 6 Ways to Launch Your Book Using Social Media

Published: 2008-10-29

It’s funny…the more our society focuses on the Internet, the more niche print books you tend to see.  Sounds counter intuitive, but the Long Tail has created opportunities in book publishing that were never before imaginable. Since we have the … Continue reading