Search Results for: blog

3 Steps to Becoming the Industry Expert (Content Strategy, Water Cooler and a Book)

Published: 2010-05-18

This Ogilvy post reminded me that content without true innovation doesn’t do much for your business. A few months ago at the Online Marketing Summit national conference (where, by the way, I’ll be doing content marketing workshops in 22 cities), … Continue reading

Why Small Content Wins Almost Every Time

Published: 2010-05-14

I’ve been all over the world over the past year talking with marketers about their content projects.  In most companies, there is a focus on big content. What’s big content you say? Big content means large content projects such as … Continue reading

Age of Conversation Back Again

Published: 2010-05-12

Age of Conversation is back.  Drew McLellan and Gavin Heaton have again rounded up over 170 marketing experts to take a deep dive (or 171 quick dives) into the changing nature of social media, branding and marketing (of course, content … Continue reading


Published: 2010-05-07

We’d love to hear from you Whatever your question, we’re here to help. Use the form below, or send us an email at You’ll hear back from us within one business day. Interested in submitting a blog post? Please review … Continue reading

About the Content Marketing Institute


Are you wondering what content marketing is? Are you trying to figure out how to get started or how to justify a content budget within your organization? Or maybe you are already working with content marketing… but you want to … Continue reading

Is Your Social Media Policy Helping or Hurting Business?

Published: 2010-05-06

Does your workplace have a social media policy?  Thousands of companies do and you can view some of them here at Social Media Governance. I picked a few at random – first Ball State University (since I just came back … Continue reading

Your Customers Don’t Care About You – Take the Content Marketing Test

Published: 2010-04-21

“We just launched this exciting new…” “We have the best customer service in…” “Our reps are the leading experts in…” blah, blah, blah It continues to bother me about the number of articles and blogs from brands and even individual … Continue reading

Five Reasons Social Media Marketing Comes Last

Published: 2010-04-13

My friend Shama Kabani’s book, The Zen of Social Media Marketing, officially comes out this week. I was one of the lucky ones to receive a review copy and I can tell you it’s worth the read. I’ve been following … Continue reading

7 Content Marketing Tips from Five Guys Burgers and Fries

Published: 2010-04-05

I just read an outstanding article in the April issue of Inc. Magazine on Jerry Murrell and Five Guys Burgers and Fries (I’ll be going to my first Five Guys this week, so I’ll keep you posted). As of this … Continue reading

15 Content Marketing and Social Media Keys To Success

Published: 2010-04-02

I put this post together for a couple reasons. First, I’ve participated in 15 interviews over the past three weeks, and I’m starting to dream this stuff. Putting it in a blog post helps me get sleep. Second, today is … Continue reading