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10 Ways to Make Content More Engaging

Published: 2010-10-05

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Last week, our contributors answered the question, “First things first – what does engaging mean … Continue reading

How to Develop the Strategic Pillars to Hold Up Your Content Marketing Strategy

Published: 2010-10-01

Congratulations – you’ve diligently completed the Discovery phase of your content strategy with a thorough content inventory/audit and a manageable set of informed, objective(ish) personas. Now you’re ready to dig into tactics. Whoa, not so fast… If you’ve done any … Continue reading

Is Quality Content Enough?

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Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their influence online, 50% of marketers answered – create … Continue reading

Look to Your Customers for Fresh Content Ideas

Published: 2010-09-30

At a recent presentation I gave, a gentleman in the audience asked how he could develop content for his business website. A plumber by trade, he and his partner had already optimized and “tricked out” their site for Google Places. … Continue reading

5 Ways to Maximize the Impact of Press Releases Using Content Marketing Techniques

Published: 2010-09-29

Contrary to current thinking, the press release is alive and supports marketing and communications objectives. As keyword-rich content supporting search optimization, the press release—especially in its social media format—is a very effective marketing tool for attracting mainstream and trade media, … Continue reading

Want to Develop Engaging Content? First Step: Understand What Engaging Means

Published: 2010-09-28

We recently released new research on B2B Content Marketing. The report is chock full of great insights into what content marketers are doing and where they are struggling (check it out to see how you compare). The research also identified … Continue reading

Content Mobility: The Key to Content Migration

Published: 2010-09-27

When we think of mobile and content these days, the conversation usually goes to publishing content for mobile devices such as iPhones, Blackberries and Android phones.  While the mobile platform is interesting – and something other CMI contributors have covered … Continue reading

3 Strategies for Changing Your Company Culture To Support Content Marketing

Published: 2010-09-24

For most companies, adopting the mindset of content marketing is going to require some level of a cultural shift within the organization. That can be a daunting task, especially for larger organizations with hundreds or even thousands of employees. For … Continue reading

4 Content Curation Ideas to Implement Now

Published: 2010-09-22

I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation. This quote hit home: “…humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from … Continue reading

5 Ways to Save Time on Content Marketing

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If there is one thing I hear time and time again, it’s that content marketing takes a substantial amount of time to do well. I agree wholeheartedly, but there are some things you can do to reduce the time you … Continue reading