Search Results for: content strategy

How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]

Published: 2010-12-06

A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach the roughly 50% of Internet users who regularly read blogs … Continue reading



Content Marketing is changing your marketing process CMI’s consulting mission is to advise enterprises on how to understand, develop and execute smart content marketing strategies. Our consulting and advisory practice focuses on combining independent and pragmatic thinking across a wide … Continue reading

Two Social Media Styles: How to Choose the Right One for Your Business

Published: 2010-11-15

We’ve all heard the message from the social media pulpit: social media marketing is about conversations and building one-to-one relationships. It’s about playing nice, being authentic, embracing transparency and doing so in a human voice. For bare teeth marketers this … Continue reading

How to Use Social Media to Drive Your PR Goals

Published: 2010-11-08

Contrary to some beliefs, the press release is alive and supports marketing and communications objectives to a variety of audiences (employees, customers, investors, the public) to build favorable relationships with them. However,  simply sending a press release out via the … Continue reading

PwC’s Global CEO Survey Shows How to Recycle, Repackage, Redistribute

Published: 2010-10-14

Each year for the last 13 years, PwC (PricewaterhouseCoopers) has published their much-anticipated Global CEO Survey. Released at the World Economic Forum’s Annual Meeting in Davos each year, the PwC CEO Survey gives us access to over 1,000 business and … Continue reading

How to Repurpose Blogs into Articles

Published: 2010-10-04

My firm recently launched a curated content site featuring new and recycled articles from our team and summaries of externally created content. For this post, I’d like to share our process for re-purposing blogs into articles.

35 Ways to Market Your Blog

Published: 2010-09-27

It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. Promote it on your … Continue reading

The Ultimate Guide to Launching a Print Custom Magazine

Published: 2010-09-03

For the past three years, social media has taken center stage for corporate marketers. In talking with many senior marketers, there was a drop everything mentality, meaning that many strategies within the integrated marketing realm were left on the sidelines … Continue reading

10 Ways to Find Your Perfect SEO Copywriter

Published: 2010-08-20

So, you’ve decided that an SEO content overhaul is in order – and you need to find a copywriting expert who is half technical geek, half persuasive genius. The person you outsource your SEO copywriting services to represents your brand … Continue reading

How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

Published: 2010-08-19

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our … Continue reading