Search Results for: content strategy

Mapping the Next Frontier in Brand Storytelling

Published: 2013-12-11

While organizations continue to pour resources into content marketing, there are tremendous gaps in talent, technology and strategy holding back the industry – and possibly your business. Find out more about the challenges ahead as we map the next frontier in brand storytelling. Continue reading

How B2C Marketers are Using LinkedIn: Opportunities and Examples

Published: 2013-11-07

Want your organization’s content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables. Continue reading

5 Types of CMOs Who Will Lead Tomorrow’s Marketing Strategies

Published: 2013-10-08

Marketing used to be about the four Ps. Today, marketing strategy is all about delivering smart content to help leaders innovate and grow their businesses. Find out what 5 types of people may develop tomorrow’s marketing strategies as the CMOs of the future. Continue reading

4 Tips for Native Advertising With LinkedIn Sponsored Updates

Published: 2013-10-04

LinkedIn’s new Sponsored Updates program is a huge development for content marketers. How can you run your own successful sponsored updates campaign? Find out how it works and what the Content Marketing Institute learned during a trial run. Continue reading

Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas

Published: 2013-09-17

What people don’t often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas. Continue reading

Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools

Published: 2013-07-18

Even if you’re using SlideShare, chances are you’re not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing channel into a powerful lead generation tool for content marketers. Check it out. Continue reading

7 Ways to Make Brand Journalism Work for Your Business

Published: 2013-06-30

Although the term “brand journalism” may seem like an oxymoron, the practice has much to offer companies, and journalists can write great stories for a brand. Find out 7 key ways to make brand journalism work for your business by taking the time to develop credible, engaging content for the right audience. Continue reading

Find the Heart of Your Brand Storytelling with These 6 Questions

Published: 2013-06-19

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach the heart of your brand’s story. Continue reading

Why SEO May Be Irrelevant When It Comes to B2B Thought Leadership

Published: 2013-06-09

When it comes to the complex B2B major sales process, SEO isn’t particularly relevant. It’s not about “getting found,” it’s about credibility. Find out what kinds of content are effective at boosting credibility and demonstrating thought leadership in the marketing of high-end professional firms. Continue reading

Why Your Brand Marketing Needs a Chief Marketing Technologist

Published: 2013-06-04

More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologist to manage technological change as it relates to the marketing department. Continue reading