Search Results for: content strategy

A Lesson from High School: How to Identify and Engage Your Brand Influencers

Published: 2012-06-15

Your brand influencers have many personalities, just as in any high school class. Take a walk down memory lane — and get useful tips — on how to find and engage with the right people to help strengthen your brand’s reach. Continue reading

Bold Brand

Published: 2012-05-31

[tfg_social_share] Bold Brand The new rules for differentiating, branding, and marketing your professional services firm. By Josh Miles Owner of Miles Design, LLC Award-winning branding consultant/designer Professional Speaker Buy the book now! About the Book In the past, most professional … Continue reading

How to Serve Multiple Audiences by Using a Segmented Website Structure

Published: 2012-05-22

Serving multiple audiences is one of the biggest challenges in creating content for corporate websites. Sites with a “something for everyone” architecture rarely satisfy anyone. Fine-tuning a “content cafeteria” structure is not without its challenges, but it can be a self-serve recipe for success. Continue reading

The 6 Key Metrics You Need to Maximize Webinar Opportunities

Published: 2012-05-21

The webinar is one of the most powerful formats in the content marketer’s arsenal, and research suggests that nearly half of all B2B marketers are using webinars. Here are six key metrics to help you maximize webinar opportunities for your company or brand. Continue reading

25+ Tools for Real-Time Marketing

Published: 2012-05-15

Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur—is one of the most important areas of marketing today. We’re about to document the 25+ tools marketers need to know about if they’re serious about real-time marketing. Continue reading

An Essential Resource for Building and Managing an Online Community [NEW BOOK]

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Capturing Community, a new book by Michael Silverman covers everything from how to build an online community to how to manage and measure its progress. Free chapter inside. Continue reading

3 Ways to Extract Brand Stories from Inside the Company

Published: 2012-04-30

Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees. Continue reading

How Asking “Why” Helps Us Get to Our Larger Story

Published: 2012-04-16

Asking “why?” is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of “why” our customers care about us. Use this classic problem-solving technique to discover the heart of your story, by asking “why” five (or more) times. Continue reading

CMI Orange Awards – Brand Marketers

Published: 2012-04-13

[tfg_social_share] Brand Marketer Orange Awards The Content Marketing Institute Orange Awards honor the most talented, original brand-side content marketers and their portfolio of work. We celebrate B2B, B2C and non-profit/association marketers who consistently develop winning strategies and execute highly creative, inspirational content … Continue reading

7 Ways to Launch White Papers with a Bang

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Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it’s available. Start your marketing push a week or two ahead of time and you should have plenty of time to generate excitement and prepare to engage your readers. These tips will help you pave the way for the big launch. Continue reading