Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples.
To be successful, marketers must add value to consumers’ lives. The fundamentals behind content marketing bring that relationship-building value. But don’t take our word. Let these nine statistics do the talking to persuade naysayers.
Google+ was a bit slow to take off, but since its launch early adopters have seen a significant increase in engagement on the platform. If you're among the marketers who are still figuring out the best way to use Google+, use these 5 tools to measure the success of your effective content marketing efforts.
Go behind the scenes with one of the hosts of CMI’s The Creative Show. As it readies for season two’s debut this week, revisit the first 10 episodes with content takeaways, fun facts, and more.
If all you know about artificial intelligence is that it powers your martech stack, you’ll want to read these easy-to-understand explanations and tangible examples. (You’ll also discover how text mining revealed a breadstick problem.)
Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced.
How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like?
You spend hours on the web – here are 11 browser extensions that can boost the success of your content marketing efforts, from identifying influencers and broken links, to saving articles you want to read later.
While 86% of organizations produce content marketing, only 21% say they are successful at tracking its ROI performance. Learn the three-step solution to the production vs. performance conundrum, and make the case for continued buy-in.
Having a content marketing buy-in conversation with executives may be intimidating, yet it is essential to long-term success. We share this starter kit to help you convince leaders of the value content marketing can bring to your organization.
It allows you to interact with your audience and attract natural links to your site, and yet the webinar is an underused content marketing tactic. Take these five tips and five tools to make it a part of your content marketing toolbox.
To be effective with content marketing, you don't need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content on a consistent basis to achieve goals and meet business objectives. Use these tips to develop a winning content marketing plan.