A recent post from Joe Pulizzi got me thinking about an important role within marketing teams that too many companies are overlooking these days. Joe calls this role a Chief Listening Officer or the “air traffic controller for your social media and other content channels.” Titles aside, having someone who…
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce.
How well does your content answer questions that people are searching for? It’s not just important for building a trusting audience, it’s also important to your search engine rankings. Here are four tools to build your answer content.
The beauty of Evernote is that you can easily save information to it from many devices. It makes it easy to collect and organize your ideas and information. Use Evernote for content marketing and, with everything at your fingertips, you can greatly improve your productivity.
When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience.
Covering relevant timely and newsworthy content is a great way to grow your site’s audience, but how do you find out what’s new and trending? These six helpful tools are a great start to knowing what’s on fleek for your industry.
Two-thirds of content marketers say curation is a part of their content marketing strategy. How can you collect and curate all that amazing content without losing your content-managing mind? Start with this list of 11 curation tools.
Great content marketing starts with one thing: understanding your audience, whether it's a prospect or customer. Sounds simple in theory, but it can be difficult to collect the important info. Last week, I shared some ideas on how to research your buyers. This week, I want to take it a…
Our blog wasn’t a popular destination. That all changed when we truly committed to content marketing. By implementing these 10 steps, we grew our site from just 20,000 monthly page views to over 200,000 monthly views in just one year.
Get your audience members excited about your content, and they'll do the hard part for you. The trick is to not get bogged down on the subject matter, and instead focus on context and execution. Cultivate your own legion of fans to spread your content all over the web. Take these 5 steps to get followers to amplify your best content marketing efforts.
Paid advertising is becoming one of the most cost-effective ways to get your online content in front of your targeted audience. Paid advertising strategies can increase readership, generate leads and increase brand awareness among the people you want to reach. Find out how to use Facebook ads for content marketing.
The concept of consumer "content shock" gives many content marketers pause, and has sent some scrambling for strategies to cope with and stand out from the burgeoning wave of online content. Use these 5 strategies for combating content shock with social media optimization.