Search Results for: operations teams process

Should Your Content Marketing Process Make Room for Big Data?

Published: 2013-10-06

Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where they stand on the issue. Continue reading

6 Experts Share Tips for Managing the Content Marketing Process [Video]

Published: 2013-03-08

Marketers at mid-to-large brands, often struggle with organizing content efforts. In this video, 6 experts share challenges and solutions for managing the content marketing process across their often complex and highly-matrixed organizations. Continue reading

Moving Toward User Engagement Strategy Teams

Published: 2010-11-29

With digital communications, social media, content strategy, content marketing and decentralized publishing, the world of information moves at an amazing pace—one that many biologists say our brains aren’t even evolved enough to manage.  The ever-accelerating flow of information impacts many … Continue reading

Content Management and Strategy: The Big Wave Is Here [New Research]

Published: 2021-06-02

The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated. Continue reading

6 Content Calendar Strategies That Work Better Than Waiting for Inspiration

Published: 2021-05-27

When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building. Continue reading

Discover the Secrets to Successful Content Creation

Published: 2021-05-25

Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time. Continue reading

These 10+ Expert Tips Explain How to Really Scale Content Production

Published: 2021-05-20

To scale your content marketing, stop thinking like a home cook and start thinking like a restaurant chef. That means creating systems and processes for delivering delicious content – no matter who’s involved in creating and distributing it. Here’s how, according to 10 content experts. Continue reading

Is Proving Content Marketing ROI an Impossible Dream?

Published: 2021-04-07

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading

5 Fixes to Help Avoid Content Bottlenecks

Published: 2021-03-22

We all know the dream, right? We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right? We endure strict deadlines, spend way too long getting … Continue reading

B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]

Published: 2021-01-27

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond. Continue reading