Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it.

Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines.

The world’s first digital magazine solely dedicated to content promotion, news, and insights went from zero subscribers at launch to over 50,000 in six months. Here are the nine winning tactics that helped make that growth possible.

Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates.

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics. One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year.

Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them.

Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion.

If you think Twitter’s paid promotion tools are too expensive or complex, it’s time to think again. Discover how Twitter’s affordable, well-designed promotion tools can help brands generate leads, build audiences, and amplify content.

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency.

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic).

When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes.

Publishing your content doesn’t follow Newton’s third law of motion. It turns out you need to spend much more time in promoting your work than on creating it. Here are six step-by-step content promotion strategies to help.