Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities.
Stop describing a content marketing strategy by giving details of your editorial plan. They’re not the same. And it’s not just a matter of semantics. It’s a sign of big trouble in your content marketing success. Here’s the remedy.
Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers.
Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision.
Last week, in our first "Back to Basics" post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to know to develop your content marketing strategy. A documented strategy will give your efforts the best possible chance for success.
Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your "why." Why you are creating content, who you are…
Looking to strengthen your customer connections and convert more prospects? Discover how uniting your SEO and content strategies and rebuilding them around data can help you reach the right audience in the right ways.
Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tactics and channels, KPIs, etc. However, it also may require you to turn your focus away from efforts that might already be underway. It can be scary. Use these 3 steps to help overcome the fear of building a content marketing strategy.
While following a documented content marketing strategy closely can help keep it focused on your organization's goals, you will often need to account for new insights and information you receive as time goes on. Here, we share some guidelines for determining which elements to keep consistent and which to update from time to time.
This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing.
Struggling to develop content ideas that work for your audience AND your business? Here’s how to brainstorm more effectively and quickly.
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content.