A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get.

Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content.

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

What’s the role of bots (AI) in content creation? A growing one. From corporate earnings reports to election results coverage and even reports from the Olympics, high-profile media are using them, and brands are too.

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say.

Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure).

Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.

If your business is serious about attracting a larger audience and achieving higher rankings on search engines, producing cute or salesy content won't cut it. You need to focus on raising the quality of your content. Use these 5 tips for quality content creation that won't bust your budget.

It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think. Machines are already writing content – and they’re pretty good at it, but they’re missing one thing.  

Even if you take the "less is more" approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize content creation ideas.

These days, everyone is a brand evangelist. But what about your workforce? Is your business doing enough to engage its employees in your content creation efforts? Get some tips from industry experts on how to make content creation a benefit — and not a burden — for your team.

Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.