Effectively managing your content team requires more than free pizza and comfortable chairs. So how do you manage content creators while giving the structure, freedom, and feedback they require? Arm yourself with these three things.

The New York Times didn’t become successful without having solid processes and structures to create relevant, repeatable, scalable content. Brand publishers need to do the same. Start with these steps for effective brand publishing.

You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.

Hundreds of content marketers joined the #CMWorld Twitter Chat conversation in 2015. This super-smart, incessantly curious, and generous group shares some wonderful insights. Here are some of the highlights broken down by subject.

Why is quality important? Because Google says it is. But much of the quality of today’s content is misguided or poorly aligned. I propose a series of adjustments to make your content possess true quality and raise your search rankings.

Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals).

Too many brands stray from the successful media model and publish with a “me” mentality. Brands should take their lead from publications to build engaged, loyal audiences by following these strategies and steps to success.

Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content.

The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try.

Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist.

More than half of app users buy them after searching the stores. An app preview video is a must to convert browsers to engaged users. It also requires more work than a simple video of the app in action.