Search Results for: blog

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

Published: 2017-11-04

We reveal news about PNR’s future. Meanwhile, advertising’s future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd’s List. Continue reading

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Published: 2017-10-20

Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider. Continue reading

How to Integrate Guest Blogging Into Your Content Marketing Strategy

Published: 2017-09-15

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

How to Beat the Battle of an Ineffective Blog

Published: 2017-07-02

Considering how powerful a role blogs can play in achieving content marketing goals, it’s somewhat surprising to see such a gap between those who use it and those who rank it the top factor of success. Here are some ideas to bridge that gap. Continue reading

9 Blogging Tools That Will Make Your Job Easier

Published: 2017-06-19

Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts. Continue reading

How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate)

Published: 2017-03-10

What if your best blog posts could do even better? After a site audit and review of Google Analytics, we created a system for republishing the best – from updating the original to creating a variation on a theme. Here are the steps. Continue reading

9 Brilliant Tactics to Promote Your Blog Content on Facebook

Published: 2017-03-08

Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get the most from your content promotion. Continue reading

Beauty Matters: 3 Tips to Create Attractive Blog Posts

Published: 2017-02-26

Your blog text needs to engage your readers to keep them coming back, but your blog first needs to be visually appealing to even attract those readers. Here are three tips to beautify your posts to improve your content marketing success. Continue reading

Merging Two Blogs: Strategies for Content Success

Published: 2017-01-18

Do you want to combine two blogs into one? Did you acquire a strong SEO domain and need to create a new blog? How do you merge or transfer multiple blogs into one? Here’s how to do it and to keep your original content’s SEO power. Continue reading

Blogging Trends That Bring Content Marketing Down to Business

Published: 2017-01-11

What are the latest trends in blog creation and usage? How should they impact your organization? Look at the findings from Orbit Media’s blogger survey, and get tips to take full advantage of this still-powerful channel. Continue reading