The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers.

B2B marketing is overwhelmingly in need of systemic overhaul. One blog post isn’t going to fix that. But here are three ways in which B2B companies can start to develop interesting and provocative voices that resonate with audiences.

As optimistic as content marketing’s evolution is, we still need to make progress. Specifically, we need to revisit the idea of a B2B blog. Why? Because they often run aground. I’m proposing a new way to develop a top-tier B2B blog.

New content marketing research finds that B2B marketers who have a documented strategy cite that as a key to effectiveness in their content efforts. Find out other highlights from the Content Marketing Institute and MarketingProfs' fourth annual report "B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America."

With a few additions to our yearly survey questions and fresh approaches to other questions, the key takeaway of our B2B content marketing research this year remains much the same: It pays to document your content marketing strategy. Get more key insights and recommendations and find out what your peers are doing in our latest report, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America.

B2B buyers don’t first think product, features, and benefits. Yet, too much B2B content marketing focuses on that as my analysis of 100 sites revealed. Discover the four biggest missed opportunities that your buyers want.

Recent B2B marketing research findings stress that CMO roles need to expand and evolve (along with the entire B2B sales and marketing process). Find out what some of the report's specific findings are and what CMI's take is on the study's implications and imperatives for the B2B marketing industry.

"Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia.

Find out how enterprise marketers use B2B content marketing tactics as compared with their B2B peers overall. Here are 6 key insights from CMI's report, "B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends — North America."

B2B content marketing stinks. It's tough to blog about small niches that nobody cares about, writing about topics only four people on the planet understand. Many B2B content marketers are in a rut. They cling to old practices, perpetuating a plague of boredom. But it doesn't have to be that way. Find out 7 signs your B2B content marketing is doomed to fail (and get a look at examples from several businesses that are doing it right in the B2B space).

Recent CMI research on B2B and B2C marketing shows how manufacturers are managing content marketing as compared with B2B marketers across all industries. Find out how these insights compare with your own content efforts.