Search Results for: tools

A Marketer’s Guide to Social Media – 8 Keys to Success

Published: 2010-03-11

I participated in an amazing social media webinar today from MENG. The expert roundtable included members of the newly formed MENG Social Media Council (Mack Collier, Paul Dunay, Beth Harte, Drew McLellan, Amber Naslund and myself). Here are eight key … Continue reading

Does Branded Integration Really Work?

Published: 2010-01-19

Thanks to Randall Beard, EVP and General Manager – Nielsen, for sharing this week’s guest post… Instead of using your own content marketing to surround and reinforce your brand, what if you put someone else’s TV program content around it … Continue reading

100 Social Media & Content Marketing Predictions for 2010

Published: 2009-12-14

Some things amaze me, like this year’s social media and content marketing predictions list.  What does one sent email and two tweets equal?  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing … Continue reading

10 Corporate Blogging Tips and Strategies

Published: 2009-11-18

Ambal from Click Documents asked me if I had any tips/strategies for corporate blogging.  The presentation below is a corporate blogging basics presentation useful for beginning bloggers.  That said, here are the main takeaways.  For more indepth understanding of a … Continue reading

Top 10 Twitter Basics Questions Answered

Published: 2009-11-10

Just about every day I answer a question about using Twitter, the microblogging tool. I’ve put them together in this handy post.  Enjoy, and, if you like getting information on content marketing, feel free to follow me @juntajoe. Question #1 … Continue reading

Creating Consistent Content – A Content Marketing Plan

Published: 2009-10-16

The following is a guest post courtesy of Russell Sparkman from Fusionspark Media, a new media communications company based in Washington state. I’ve had the pleasure of working with Russell on a number of projects, most recently their amazingly successful … Continue reading

The 4 Step Content Strategy Program – Content Strategy Simplified

Published: 2009-10-07

Let's face it.  Content strategy is not easy.  Actually, it's pretty difficult. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social Media 20 Questions to Ask Before Launching a Content Marketing … Continue reading

20 Questions to Ask before You Launch Your Content Project

Published: 2009-09-18

As usual, Seth has done it again. I’ve taken Seth’s questions to ask on launching your next website and adapted them a bit for content marketing. As you put your next content plan together, use these questions. You won’t be … Continue reading

Social Media Starts with a Content Strategy

Published: 2009-09-17

Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to social media is understanding that no one cares about you.  … Continue reading

Six Steps to Content Marketing Execution Success

Published: 2009-09-14

Just finished this last post on content strategy before content marketing, then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Seth maps out six specific steps when … Continue reading