Search Results for: tools

Events

Published: 2010-12-12

CMI Webinars Content Marketing Institute Events Content Marketing World 2019 September 3-6, 2019 – Cleveland, OH USA Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can … Continue reading

Mobile Apps for Meeting Professionals and Content Marketers

Published: 2010-12-10

One of the most popular tactics used by B2B content marketers is in-person events, which is why I have been excited to see that 2010 has been ‘The Year of the Meeting App.’ What started as a trickle has ended … Continue reading

Content Marketing “Show and Tell”: How One Company Diversifies Content for Utility

Published: 2010-12-08

How do you prefer to get information? Do you learn best by reading, hearing, seeing a demonstration, trying it yourself, or a unique combination of these things? I think it’s safe to say if you poll an audience of more … Continue reading

Content Marketing in Action: 13 Examples to Get You Inspired

Published: 2010-12-07

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

Developing a Social Media Conversation Calendar

Published: 2010-12-01

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers.  But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?” … Continue reading

How to Measure and Present the Effectiveness of Your Content Marketing Program

Published: 2010-11-23

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

6 Things to Switch When Targeting Content for Foreign Markets

Published: 2010-11-10

Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized note addressing your most pressing concerns and offering tailored ideas to help? Hmmm. Tough choice, right? In that … Continue reading

How to Explain the Value of Content Marketing

Published: 2010-11-09

Our recent B2B Content Marketing research compared the practices of self-described effective content marketers with those who are less effective. One of the most striking differences between these groups is the level of executive buy-in. Fewer than 10% of effective marketers … Continue reading

QR Codes: 4 Tips to Release Content to the Wild

Published: 2010-11-01

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for … Continue reading

Content Marketing with Blogs: Guidelines to Save You Time and Get Better Results

Published: 2010-10-29

Are you blogging but are struggling with getting ideas, keeping up with writing or drawing attention or traffic to your blog? If so, you sound like most of the bloggers  I know. There is no doubt that blogging takes time … Continue reading