Search Results for: tools

How to Use the Social Web For Content Marketing (It’s About More Than Creating Content)

Published: 2010-10-21

There is often talk about the connection between content and social media, and I don’t deny that these two things are inextricably linked. However, there is much more to the social web than content. To truly make connections, you need … Continue reading

Mobile In B2B: The Invisible Juggernaut

Published: 2010-10-18

Mobile is one of those areas in which, annoyingly, B2C is way ahead of B2B. You can kind of understand why — the CMOs of Pizza Hut and Smirnoff and Pepsi would be fired by now if they hadn’t at … Continue reading

10 Useful Content Marketing Resources

Published: 2010-10-14

We’ve been working on a web content inventory and ran through a number of oldie-but-goodie content marketing resources. Hope they’re helpful. The Content Marketing Playbook Our most popular eBook…42 different ways to leverage content marketing. Includes over 50 case studies. … Continue reading

How to Measure Engagement

Published: 2010-10-12

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past two weeks, our contributors answered these questions: First things first – … Continue reading

Content Marketing R&D

Published: 2010-10-07

We’ve just added a new budgeting line item in our marketing plan: Content Marketing Research & Development (R&D). What’s the idea? Let’s start with the content marketing strategy.  Of course, we have: Customer Personas Their Informational Needs The Content Strategy … Continue reading

10 Ways to Make Content More Engaging

Published: 2010-10-05

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Last week, our contributors answered the question, “First things first – what does engaging mean … Continue reading

Want to Develop Engaging Content? First Step: Understand What Engaging Means

Published: 2010-09-28

We recently released new research on B2B Content Marketing. The report is chock full of great insights into what content marketers are doing and where they are struggling (check it out to see how you compare). The research also identified … Continue reading

Content Mobility: The Key to Content Migration

Published: 2010-09-27

When we think of mobile and content these days, the conversation usually goes to publishing content for mobile devices such as iPhones, Blackberries and Android phones.  While the mobile platform is interesting – and something other CMI contributors have covered … Continue reading

How to Choose a CMS for Content Marketing: Don’t Hammer with a Screwdriver

Published: 2010-09-16

My college roommate used to hold up his giant screwdriver and say – “this is the only tool I’ll ever need.” And, he’d hammer nails with it, open boxes with it, open beer bottles with it (yes, college was like … Continue reading

Create Compelling Community Content: Fiskars Case Study

Published: 2010-09-13

Must “content” come in written, video or podcast form? Consider the following . . . I’m a raving fan of the Brains on Fire movement. I was thrilled to be invited to participate in their Fire Sessions this year and, … Continue reading