Search Results for: copywriting

Who Will Create Your Content? 10 Essential Content Creation Skills

Published: 2011-06-29

With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to look at your goals and related strategies in developing a … Continue reading

Make Your Content Mobile-Friendly

Published: 2011-05-25

Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers.   Smartphone ownership rises U.S. Smartphone ownership is expected to reach a tipping point in the U.S., according to Nielsen.

Landing Page Basics: Making Your Content Marketing Convert

Published: 2011-05-23

One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content marketing, but where should you send people and what do … Continue reading

5 Reasons Why EVERY Content Marketer Needs a Professional Proofreader

Published: 2011-05-16

If you’re publishing content these days, you’re, um, a publisher. And publishers use professional proofreaders to review and correct copy. So as a publisher, you could benefit from having a professional proofreader. For instance, you may need help editing for … Continue reading

Chief Content Officer — Editorial Guidelines

Published: 2011-02-18

Chief Content Officer educates and inspires marketers using content to grow awareness and revenues. We seek contributors with a track record of producing well-researched, smartly written articles that provoke, inform, and entertain. We welcome many writing styles, and are particularly … Continue reading

Warning! SEO Copy Bubble Bursting

Published: 2011-01-17

SEO web writing is important, but the surrounding hype and bad practices surrounding it is about to burst. Content marketing is more effective. Continue reading

Using eNewsletters in Your Content Marketing? Ideas for the New Year

Published: 2010-12-27

Continuing our series on content marketing examples, we head next to eNewsletters. They are a staple for many marketers. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 61% of B2B marketers use eNewsletters as a tactic. … Continue reading

How to Optimize Your Online Content (Without Being an SEO Wizard)

Published: 2010-11-18

Hey, I’m no mechanic. But here’s one thing I know for sure. A car has hundreds of moving parts and even I know that a tune-up helps it run better. I’m no webmaster, either. But web content can have a … Continue reading

13 Examples of Content that Engages

Published: 2010-10-26

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past four weeks, our contributors answered these questions: First things first – … Continue reading

Want to Develop Engaging Content? First Step: Understand What Engaging Means

Published: 2010-09-28

We recently released new research on B2B Content Marketing. The report is chock full of great insights into what content marketers are doing and where they are struggling (check it out to see how you compare). The research also identified … Continue reading