Search Results for: copywriting

How to Create an Idea Dashboard to Track Your Favorite Content Ideas

Published: 2012-08-22

Content marketing productivity involves more than just creating great content. Here are the essentials on how an idea dashboard can help you track and apply the good ideas you find in the blog posts you read each week. Continue reading

The Key Skills You Need to Create Killer Corporate eBooks

Published: 2012-06-29

Where do eBooks fit into your content strategy? They’re all the rage, so it’s time to find out. Here’s a primer on the key skills you need to create a killer corporate eBook. Continue reading

The 50 Cent Approach to Content Strategy: Get Rich or Die Tryin’

Published: 2012-06-20

Most of us are fortunate enough to work without the looming fear of a drive-by, but you can certainly apply the underlying principle of resilience to content marketing. The stakes may not be as high, but try the 50 Cent approach to content strategy: “Get Rich or Die Tryin’.” Continue reading

Favorite Content Marketing Lessons from 2011

Published: 2011-12-09

One of the things I love about content marketing is that there is always something to learn. Each year — in fact, each month, week or even day — I discover some new nugget of knowledge that helps me to … Continue reading

Content Marketing Webinars

Published: 2011-09-27

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers. 3 Ways to Better Manage Marketing Work: Your Team Can Be More Efficient, Connected and Streamlined Wednesday, February … Continue reading

A Food Pyramid for Content Marketing

Published: 2011-09-15

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even … Continue reading

How to Build a Business on the Back of Content with Michael Stelzner and Brian Clark

Published: 2011-09-08

If you’ve ever struggled to figure out how to use content to grow your business, the keynote session this morning at Content Marketing World presented solid ideas to overcome this problem. In an interactive Q&A session moderated by Aaron Kahlow (Founder, Online … Continue reading

Tech Tools

Published: 2011-07-10

SOCIAL INFLUENCERS SHARE THE TOOLS THAT HELP THEM KEEP THEIR EDGE Faster, Leaner Productivity. SCHEDULING Rachel Foster Fresh Perspective Copywriting @CopywriterTO I use TimeTrade to schedule appointments. The software lets you place a link on your website or in an … Continue reading

Developing Your Online Content Like Public Speaking

Published: 2011-07-07

I’ve had the opportunity to speak publicly over 300 times in the past five years. I enjoy it…and always hope the audience takes something away from the presentation. Without realizing it until recently, public speaking has been critical to helping me fine … Continue reading

10 Ways to Write Like a Content Marketing Jedi

Published: 2011-06-30

All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” This very same destructive sequence, which … Continue reading