One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content marketing, but where should you send people and what do … Continue reading
Search Results for: copywriting
5 Reasons Why EVERY Content Marketer Needs a Professional Proofreader
Published: 2011-05-16If you’re publishing content these days, you’re, um, a publisher. And publishers use professional proofreaders to review and correct copy. So as a publisher, you could benefit from having a professional proofreader. For instance, you may need help editing for … Continue reading
Chief Content Officer — Editorial Guidelines
Published: 2011-02-18Chief Content Officer educates and inspires marketers using content to grow awareness and revenues. We seek contributors with a track record of producing well-researched, smartly written articles that provoke, inform, and entertain. We welcome many writing styles, and are particularly … Continue reading
Warning! SEO Copy Bubble Bursting
Published: 2011-01-17SEO web writing is important, but the surrounding hype and bad practices surrounding it is about to burst. Content marketing is more effective. Continue reading
Using eNewsletters in Your Content Marketing? Ideas for the New Year
Published: 2010-12-27Continuing our series on content marketing examples, we head next to eNewsletters. They are a staple for many marketers. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 61% of B2B marketers use eNewsletters as a tactic. … Continue reading
13 Examples of Content that Engages
Published: 2010-10-26With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past four weeks, our contributors answered these questions: First things first – … Continue reading
Want to Develop Engaging Content? First Step: Understand What Engaging Means
Published: 2010-09-28We recently released new research on B2B Content Marketing. The report is chock full of great insights into what content marketers are doing and where they are struggling (check it out to see how you compare). The research also identified … Continue reading
How to Make the Case for Design in Content Marketing
Published: 2010-09-23What is the biggest problem you face in your content marketing strategy? In the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study published last week, 66% of respondents identified a challenge with the production of the content. Split between … Continue reading
