Search Results for: analytics, visitor behavior

How to Measure the Success of Content Marketing

Published: 2012-06-15

When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics. Continue reading

Using Paid Media to Achieve Remarkable B2B Conversion Rates

Published: 2012-01-19

How would you like to achieve a B2B conversion rate of 30+ percent? It can be done, as Nick Kinports explains. Find out how his company, lonelybrand, achieved this remarkable conversion rate for three different digital paid media campaigns. A great resource for those in advertising and public relations, and for B2B brands in general. Continue reading

A New Breed? 7 Roles of the Content Marketing “Engineer”

Published: 2012-01-09

The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering. Continue reading

Content Marketing Webinars

Published: 2011-09-27

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers. Content Plans to Power Up Your DAM Wednesday, … Continue reading

6 Steps to Successful Blogging

Published: 2011-09-23

I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their … Continue reading

Rise of the Marketing Technologist

Published: 2011-07-10

Marketing technology can’t live in IT anymore. It’s time to own up to our brave new digital world. What words do you associate with marketing? Branding. Positioning. Advertising. No doubt, … Continue reading

7 Ways to Research Your Buyer for Content Marketing

Published: 2011-03-22

With just a couple Google searches, you quickly realize that while everyone is telling you to research your buyers, no one is telling you exactly how to do it. Some … Continue reading

Three Tests to Optimize Your Website: VBO, LPO and CRO

Published: 2011-03-10

This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Our first article in this series offered an overview of CCM. Next up, we’ll look at … Continue reading

How to Get Results After Creating Compelling Content

Published: 2011-02-01

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there … Continue reading


Published: 2010-12-12

One of our favorite things about CMI is our team. While a number of us are based in Cleveland, our team is spread all around the world.   Stephanie Stahl … Continue reading