Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out that creative needs to be customized or localized to reflect … Continue reading
Search Results for: Visual Content
Talking Innovation: An Interview with Pam Didner from Intel
Published: 2011-10-10Joe Pulizzi talks to Pam Didner, Global Integrated Marketing Manager for Intel, about secret agent action flicks and Intel’s hip new social platform, The Museum of Me. Joe Pulizzi: The “Intel … Continue reading
6 Steps to Follow When Producing a Custom Magazine
Published: 2011-08-16The closer you get to the finish line the less time you have for creative thinking. That’s why thorough planning makes the whole magazine production process easier, reduces the stress … Continue reading
The Analytics Dictionary: Demystifying Analytics Reports for Your Clients
Published: 2011-08-09If you are truly an effective content marketer consultant, at least 25 percent of your job is educating your clients about the digital marketplace. Clients look to you to clarify … Continue reading
Launching a Printed Custom Magazine: What You Need to Do Before the First Issue
Published: 2011-08-02Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once. Can you … Continue reading
Three Tests to Optimize Your Website: VBO, LPO and CRO
Published: 2011-03-10This is the second post in a CMI series on Connection Cycle Marketing (CCM). Our first article in this series offered an overview of CCM. Next up, we’ll look at … Continue reading
12 Ways to Get Readers to Take Action
Published: 2011-02-22There is an old yarn that, when it comes to a ham and eggs breakfast, the chicken is involved, but the pig is committed. The most common question I get … Continue reading
